Call the team +33 (0) 1 76 21 90 50
France / Belgium
We are bringing together the data and the skills that brands are increasingly demanding to meet the marketing performance challenges they face today.
Laurence Delaye, CEO, France
Hauptkontaktnummer: +33 (0) 1 76 21 90 50
Experts at supporting clients to challenge their Media Agencies
Our Paris team includes marketing, media and digital performance experts from agency, client and consultancy backgrounds. Their experience was built from their time as Billetts France and FLE Media, now combined together as Ebiquity. No one in France is more qualified to help national and multinational advertisers to improve the targeting, the planning, the cost efficiency and effectiveness of their paid-for marketing communications.
Ensuring contract compliance
The team are assisted in agency compliance by our FirmDecisions office in Paris. Their audits frequently uncover and secure significant money owed which can, in turn, help self-fund additional performance management programs.
Optimizing earned media
The team includes specialists in analyzing the effectiveness of earned media activity and understanding its impact on stakeholder perceptions and brand reputation. They joined following our acquisition of Echo Research in 2011.
We alert many French multinational brands to the advertising activity of their competitors. We monitor French media channels and provide access to creatives in their market, formerly as Xtreme Information. Our team of native speakers do this internationally on behalf of clients around the world.
Ebiquity in France
CEO, France / Belgique
Account Director / Head of Digital
Account Director / Head of Productivity
Account Director / Head of Global Clients
Global Capability Leadership
Managing Principal, Market Intelligence
Managing Principal, Media Management
Managing Principal, Media Measurement
Head of International Effectiveness
FirmDecisions in France
European Operations Director, FirmDecisions
Ebiquity expands its Marketing Effectiveness operation internationally
Published on Mittwoch, 15. März 2017
Ebiquity, the independent marketing and media analytics specialist, announces today the launch of its Marketing Effectiveness operations in Germany, France and South East Asia. The openings follow a series of senior appointments from across the industry, including Dr. Uwe Lehmann, who previously held senior roles at Nielsen in Germany, Ipsos and Initiative Media, as well [...]
Loi Sapin 2.0 : Point de vue Ebiquity
Published on Mittwoch, 1. März 2017
Après de longs mois de discussions entre les acteurs de l’écosystème media digital et plusieurs réunions parlementaires, la loi Macron, dite « Sapin 2 » était promulguée en aout 2015. L’amendement vise à élargir au digital les dispositions du texte de 1993 sur la « la prévention de la corruption et à la transparence de la vie économique [...]
How to make agency relationships better in a polymedia environment
Published on Donnerstag, 30. Juni 2016
In April 2016, Ebiquity France’s Nathalie Taboch and Laurence Delaye addressed a seminar on media efficiency run by the French Institute for Research and Study of Advertising (L’Institut de Recherches et d’Études Publicitaires, IREP). Their talk was designed to illustrate how to build effective advertiser/agency relationships in a changing media environment. Advertiser/agency relationships demand simplicity [...]