Call the team +33 (0) 1 76 21 90 50
France / Belgium
We are bringing together the data and the skills that brands are increasingly demanding to meet the marketing performance challenges they face today.
Laurence Delaye, CEO, France
Main contact number: +33 (0) 1 76 21 90 50
Experts at supporting clients to challenge their Media Agencies
Our Paris team includes marketing, media and digital performance experts from agency, client and consultancy backgrounds. Their experience was built from their time as Billetts France and FLE Media, now combined together as Ebiquity. No one in France is more qualified to help national and multinational advertisers to improve the targeting, the planning, the cost efficiency and effectiveness of their paid-for marketing communications.
Ensuring contract compliance
The team are assisted in agency compliance by our FirmDecisions office in Paris. Their audits frequently uncover and secure significant money owed which can, in turn, help self-fund additional performance management programs.
Optimizing earned media
The team includes specialists in analyzing the effectiveness of earned media activity and understanding its impact on stakeholder perceptions and brand reputation. They joined following our acquisition of Echo Research in 2011.
We alert many French multinational brands to the advertising activity of their competitors. We monitor French media channels and provide access to creatives in their market, formerly as Xtreme Information. Our team of native speakers do this internationally on behalf of clients around the world.
Ebiquity in France
CEO, France / Belgique
Account Director / Head of Digital
Account Director / Head of Productivity
Account Director / Head of Global Clients
Global Capability Leadership
Managing Principal, Market Intelligence
Managing Principal, Media Management
Managing Principal, Media Measurement
Head of International Effectiveness
FirmDecisions in France
European Operations Director, FirmDecisions
How to make agency relationships better in a polymedia environment
Published on 30 June 2016
In April 2016, Ebiquity France’s Nathalie Taboch and Laurence Delaye addressed a seminar on media efficiency run by the French Institute for Research and Study of Advertising (L’Institut de Recherches et d’Études Publicitaires, IREP). Their talk was designed to illustrate how to build effective advertiser/agency relationships in a changing media environment. Advertiser/agency relationships demand simplicity [...]
Response Issue 23
Published on 27 April 2016
Welcome to the new look Response magazine – our international marcomms and insight publication for Ebiquity, FirmDecisions and Stratigent clients. In this quarter we look into the ‘next big thing’ in mobile apps for brands, we focus on the truth about tech stacks, report on learnings from Global Marketer Week 2016 and review the global [...]
Response Issue 21
Published on 13 October 2015
Welcome to the last issue of Response for 2015 . In this quarter we highlight ‘what every advertiser should know about online video’, we look into optimizing both social media performance and video content marketing and share some practical advice on agency contracts and ad-blocking. What every advertiser should know about online video SIMON CROSS [...]