Publikationen und Berichte

Keeping you updated

Neuigkeiten und Standpunkte aus dem Ebiquity-Netzwerk

Regular updates on international marcomms insight, advertising trends, and brand behavior. Read and subscribe to Response magazine and the bi-monthly Insight newsletter

 

Reports

CMOs are partner-swapping as confidence in digital is tested

CMOs are partner-swapping as confidence in digital is tested

Senior marketers across the world are asking more questions of their existing agency partners, whilst recruiting new ones with the skills necessary to help them exploit the digital future. This is the key theme of a new strategic report resulting from joint research by Ebiquity and The CMO Council.

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UK Media Forecasts for 2015

UK Media Forecasts for 2015

Strong performances for TV and Out-of-Home in 2014 and a recovering economy have led Ebiquity to forecasts upwards for the UK’s media market.

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When Communications & Marketing Collide: An Ebiquity Research Study

When Communications & Marketing Collide: An Ebiquity Research Study

We asked Helen Dunne, editor of CorpComms Magazine, to undertake a unique survey of some of today’s biggest and most influential companies. By talking to comms and marketing leads in the same businesses, we wanted to discover where the current locus of control lies, and where the ball will land in the near future.

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Accountability & Transparency In Media Today

Accountability & Transparency In Media Today

Created to help advertisers’ media and marketing procurement teams deliver greater brand and business performance, Ebiquity have created a guide to accountability and transparency.

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Top 50 Advertisers Report 2015

Top 50 Advertisers Report 2015

We are pleased to present the third annual Top 50 Advertisers Report. Ebiquity provides independent advertising monitoring and analysis to key advertisers and agencies across Australia and Internationally.

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Ebiquity Viewpoints

Ebiquity Viewpoint - Getting the promotional mix right Summer 2016 update

Ebiquity Viewpoint - Getting the promotional mix right Summer 2016 update

In 2015 Ebiquity Head of Promotional Effectiveness, Martin Wheeler’s showed that it is eminently possible to ensure that promotions deliver real benefit despite the complexities involved in balancing the needs of both manufacturers and retailers. The devil is in the detail for brands and multi-brand companies looking to get the promotional mix right across all products and stock keeping units (SKUs) sold in all retailers. This is truer than ever in 2016, particularly for FMCG brands sold through major multiples.

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Ebiquity Viewpoint - Macro Budget Allocation

Ebiquity Viewpoint - Macro Budget Allocation

How should you optimize budget allocation across your product portfolio? Could strategic scoring hold the answer? An Ebiquity viewpoint on how adding ‘market attractiveness’ factors to econometric models is making the total greater than the sum of the parts.

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Ebiquity Viewpoint - Everything you always wanted to know about online video advertising

Ebiquity Viewpoint - Everything you always wanted to know about online video advertising

Simon Cross, Client and Product Development Director in Ebiquity’s UK media practice, encourages advertisers to thoroughly scrutinize the data, rationale, cost, and potential ROI before investing any of their budget in online video and VOD.

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Ebiquity Viewpoint - Getting the promotional mix right

Ebiquity Viewpoint - Getting the promotional mix right

Martin Wheeler, Head of Promotional Effectiveness at Ebiquity, shows, it is eminently possible to ensure that promotions deliver real benefit despite the complexities involved in balancing the needs of both manufacturers and retailers.

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Ebiquity Viewpoint - Younger consumers: the modern media planner's needle in a haystack?

Ebiquity Viewpoint - Younger consumers: the modern media planner's needle in a haystack?

Judith Warn-Ford, Head of UK Media at Ebiquity, explores how the current Millennial crop of 18-34s has never been more involved in media. This viewpoint includes three mini-case studies showing what the brands that target Millennials successfully are doing so right, and also features a guest view from the front line by Emma Worrollo, Founder & MD of The Pineapple Lounge.

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Ebiquity Viewpoint - The Digital Customer Journey

Ebiquity Viewpoint - The Digital Customer Journey

The prospect of optimizing the entire customer journey, across both online and offline touchpoints, is a daunting undertaking for many brand teams. Rob Beevers, Head of Ebiquity’s UK Multi Channel Analytics offers six detailed stepping stones on the way to effective digital personalization.

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