Media Value Measurement

Transparenz erhöhen und Media-Performance verbessern

  • (It has) already paid for itself as we were given a refund from a publisher because of poor performance... a real eye-opener.

    Retail client (Digital Performance Measurement)

  • In conversation with...

    Gerry D'Angelo of Mondelēz

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  • Laetitia Zinetti on:

    The pre-pitch checklist: five crucial steps for advertisers

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  • Bill Bruno on:

    Moving beyond the ANA report

    Read article
  • David Brocklehurst on:

    Test and Learn the Key to Digital Expansion for McDonald's

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Die Medialandschaft wird komplexer, Transparenz für Marketing- und Mediaverantwortliche immer wichtiger. Unternehmen müssen deshalb sorgfältiger denn je prüfen, ob das Mediabudget richtig investiert ist oder ob die Ergebnisse noch optimiert werden können.

Unsere erfahrenen Experten stellen sicher, dass sowohl die Mediastrategien als auch die Mediapläne unserer Kunden deren Kommunikationsziele optimal umsetzen. Wir nutzen proprietäre Tools und Analyseprogramme, die optimale und neutrale Empfehlungen zur Verbesserung von Effizienz und Effektivität garantieren.

Media Value Measurement in Kürze

  • Global Leaders

    Global Leaders

    Die weltweit führenden Spezialisten - im vergangenen Jahr haben wir analysiert Medien verbringen aus über 250 Werbekunden

  • Datenbank

    Datenbank

    Wir besitzen den weltweit größten Daten-Pool mit Mediaspendings (41-Mrd.-$-Pool)

  • Innovative Tools

    Innovative Tools

    Unsere Prozesse, Tools und Methoden sind marktbestimmend

  • Geprüft

    Geprüft

    Effectiveness Partner der World Federation of Advertisers

  • Marktexpertise

    Marktexpertise

    Praxiserfahrene Experten mit Hintergrund aus Agenturen und werbungtreibenden Unternehmen sowie allen wichtigen Märkten

Ebiuity Opinion
  • Media Transparency: how advertisers should address the challenges
    Published on Donnerstag, 16. Februar 2017

    There is a common misconception that media transparency is primarily about media trading incentives such as rebates, and therefore mainly of interest to procurement people. As highlighted by Bill Bruno’s article in the current edition of Response, nothing could be further from the truth. Media transparency has multiple aspects and it affects advertisers’ business performance [...]

  • Facebook: new flexibility towards outside measurement is necessary, but not sufficient
    Published on Montag, 13. Februar 2017

    With great power comes great responsibility, and no-one is more powerful in today’s media industry than Facebook and Google. Facebook and Google take over two-thirds of U.S. and over 70 percent of all worldwide digital advertising spend (including search). Facebook in particular grew strongly in 2016, with advertising revenues up over 53 percent in Q4 2016, [...]

  • Cleaning up the online advertising industry: time for industry action
    Published on Freitag, 10. Februar 2017

    The Times of London yesterday led with the story that brands are inadvertently funding terrorist and other illegal or unethical entities through advertising placed on their web content. The leader column in particular was especially direct, stating: “Thanks to the failure of technology companies and media agencies, British firms have found themselves advertising on extremist [...]