Media Value Measurement

Transparenz erhöhen und Media-Performance verbessern

  • (It has) already paid for itself as we were given a refund from a publisher because of poor performance... a real eye-opener.

    Retail client (Digital Performance Measurement)

  • Michael Karg on:

    ANA Media Transparency Guidelines: The Turning Point for Advertisers?

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  • Laetitia Zinetti on:

    Steps to Successful Media Management

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  • Nick Manning on:

    Client Insights L'Oreal: Part Conductor, Part Adjudicator - Meet the Modern Chief Media Officer

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  • David Brocklehurst on:

    Test and Learn the Key to Digital Expansion for McDonald's

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Die Medialandschaft wird komplexer, Transparenz für Marketing- und Mediaverantwortliche immer wichtiger. Unternehmen müssen deshalb sorgfältiger denn je prüfen, ob das Mediabudget richtig investiert ist oder ob die Ergebnisse noch optimiert werden können.

Unsere erfahrenen Experten stellen sicher, dass sowohl die Mediastrategien als auch die Mediapläne unserer Kunden deren Kommunikationsziele optimal umsetzen. Wir nutzen proprietäre Tools und Analyseprogramme, die optimale und neutrale Empfehlungen zur Verbesserung von Effizienz und Effektivität garantieren.

Media Value Measurement in Kürze

  • Global Leaders

    Global Leaders

    Die weltweit führenden Spezialisten - im vergangenen Jahr haben wir analysiert Medien verbringen aus über 250 Werbekunden

  • Datenbank

    Datenbank

    Wir besitzen den weltweit größten Daten-Pool mit Mediaspendings (41-Mrd.-$-Pool)

  • Innovative Tools

    Innovative Tools

    Unsere Prozesse, Tools und Methoden sind marktbestimmend

  • Geprüft

    Geprüft

    Effectiveness Partner der World Federation of Advertisers

  • Marktexpertise

    Marktexpertise

    Praxiserfahrene Experten mit Hintergrund aus Agenturen und werbungtreibenden Unternehmen sowie allen wichtigen Märkten

Ebiuity Opinion
  • The peacock’s tail: are we damaging brands by chasing efficiency?
    Published on Dienstag, 8. November 2016

    Industry commentators don’t always get it right, but UK-based Rory Sutherland usually nails it. He recently wrote: “Like a peacock’s tail, advertising is not really about efficiency…A large part of advertising’s power comes from the fact that it is perceived to be expensive, and is broadcast at a wide audience in mass media, thus conveying [...]

  • From Inside the Ring: Programmatic Punch Round 1: Transparency
    Published on Montag, 7. November 2016

    The ad:tech conference is one of the leading industry events for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Ebiquity was honored to participate in the first day of the conference to speak [...]

  • Agency contracts in the legal spotlight
    Published on Donnerstag, 6. Oktober 2016

    Stephen Broderick, CEO of FirmDecisions, argues that advertisers should take action to ensure their media agency contracts promote their best interests. In June 2016, the U.S. Association of National Advertisers (ANA) published the findings of a research study it had commissioned into the transparency of media buying behavior of media agencies in the U.S. marketplace. [...]