Client Results & Case Studies

How we’ve enabled greater brand and business performance

Marketing Performance Optimization

Understand and improve the impact investments have on core business KPIs

Media Value Measurement

Drive transparency and improve media performance

Market Intelligence

Plan more effectively for better advertising and communications results

Marketing ROI & Effectiveness

Wickes

In common with many retailers – particularly private label retailers which rely on a strong trading brand – Wickes is always looking for ways to maximize the impact of its marketing spend. Unlike some, it has an established track record of using econometrics successfully to track and enhance ROI.

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Marketing ROI & Effectiveness

Financial Services

One of Britain’s leading high street banking chains wanted richer understanding and increased transparency of what different combinations of media and marketing activity could deliver for its business.

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Cost Savings & Guarantee Tracking

FMCG / CPG

A major FMCG company recently ran a media agency review for EMEA. This led to the consolidation of 40+ media markets into 2 centralized media-buying networks. The contracts were awarded on the understanding that substantial savings of approaching €100m could be achieved for the company’s European spend without compromising media quality and reach.

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Cost Savings & Guarantee Tracking

Automotive

A major automotive advertiser had a program in place to deliver media savings over time with saving targets set following an agency pitch. The advertiser was persuaded into letting their media agency’s Productivity team measure the savings achieved.

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Media Auditing & Benchmarking

Nestle' - Good Food, Good Life

Nestlé UK’s Media Department wanted to understand the subtleties of its media buying performance across two of its most important media channels: TV and press. As well as assessing performance against the guarantees put in place by its agency, the team was also looking for greater insights by comparing its results against the depth and breadth of Ebiquity’s industry-leading pool data.

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Media Auditing & Benchmarking

Entertainment

One of the world’s biggest toy brands wanted to drive efficiency and effectiveness into its media spend across 20 global markets, from both a purchase and a planning perspective.

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Media Auditing & Benchmarking

Oil & Gas

Ebiquity has worked with this global energy and petrochemical giant for five years to maximize value from its media investment. Our partnership has helped to ensure their agency relationship adheres to best-practice guidelines. We have independently validated agency buying performance against the wider market.

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Media Auditing & Benchmarking

Film Studio

When a major Hollywood movie studio approached Ebiquity to audit its media performance in 2008, the studio wanted to ensure that it was planning its time-sensitive media buys as efficiently and effectively as possible, its agencies were delivering competitive value against the market, and, its agency relationships were being effectively policed.

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Advertising Intelligence

The Drinks Association

The Australian alcoholic drinks market is intensely competitive. Marketing is characterized by large volumes of retailer ads in both press and catalogues, featuring multiple products with a wide range of special offers and price points.

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Communications Insight

Sony

Our client tasked us with providing a global picture on the landscape of Sony Mobile, its competitors and the wider sector. This would span paid media analysis to provide much-needed visibility on competitor comms, with similar interrogation of owned channels.

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