Circle Market Stakeholder Research

The experienced team at Ebiquity have been operating in Australia and New Zealand media for the past three decades. A substantial investment in technology processes and people over that time have been a hallmark of the business which now provides data driven independent information and advice to help our more than 100 clients across the region.

Media Value Measurement

Our Media Value Measurement team, formally known as Faulkner Media Management, now rebranded as Ebiquity, is focused on helping advertisers find a path through the media landscape to greater effectiveness, and thus better results, from media.

We do this though a range of consultancy training, coaching and benchmarking services :

Training – We have developed a range of training workshops which are designed to raise the confidence of marketers to brief agencies correctly, challenge their strategic responses and work better together. Our experienced trainers have trained over 350 marketers in our digital media one day workshop since 2011 and more than 2,000 in our two day media process workshop since we began in the early 90s.

Coaching and Consultancy – As the media landscape continues to fragment and increase in complexity, our coaching services provides independent advice when it is needed most. We conduct media process reviews, uncover brand problems and improve briefs, help brand teams challenge plans and strategies, conduct agency reviews, advise on agency remuneration and give marketers the confidence to ask the right questions of their agency partners.

Benchmarking - At Ebiquity we ask the tough questions to determine what’s working with clients’ campaign and what’s not. We help them set goals, identify how improvements can be achieved and monitor the changes. We also help brands benchmark performance against what other advertisers are doing. Through our experience, judgement and willingness to challenge accepted beliefs, we continually improve the performance of our clients’ campaigns. 

Forthcoming training sessions

Our next open media process workshop will be conducted in Sydney on 23 October 2015. Please contact David Newman at david.newman@ebiquity.com for more information and to reserve your place.

Market Intelligence

Ebiquity is the leading advertising intelligence provider in Australia.  Our Sydney team monitor almost 15million competitive ads per year for our clients, across all main media, TV, online, newspapers, radio, magazines and outdoors. We provide analysis and insights to brand-owners, industry associates, Government departments, creative and media agencies.

Contract compliance

Forensic media auditing is a specialist skill which our team at FirmDecisions in Melbourne undertake on behalf of our clients. In most cases, FirmDecisions' detailed reviews of transactions help improve contracts with, and confidence in, their agency. The FirmDecisions team, made up of ex-agency finance staff, are frequent visitors to agencies. They know what to expect and where to look, even for the biggest and most complex clients. FirmDecisions work with three quarters of the world's biggest advertisers.

Contact the team

People

  • Eric Faulkner

    Chief Executive Officer

  • Richard Basil-Jones

    Managing Director, Advertising Intelligence Asia Pacific

  • Leela Nair

    Managing Director, South East Asia

  • Aaron Rigby

    Director of Insight

  • Mungo McCall

    Business Development Manager

  • Ami Hall

    Client Services Director

  • Ben Millar

    Client Services Director

  • Mark Leone

    General Manager Asia

  • Kylie Sneddon

    Client Services Director

  • David Brocklehurst

    Managing Director, Firm Decisions, APAC

"

We are motivated by driving improvement. Our focus is to help our clients achieve continual improvement throughout the whole campaign development process. Not simply collecting data, ads, reporting and auditing but searching for ideas, opportunities and insights. That's why many of our clients have worked with us continually for over 15 years.

Eric Faulkner, CEO Ebiquity Asia Pacific

"
Ebiuity Opinion
  • Faulkner Media Management becomes Ebiquity
    Published on Friday, September 26, 2014

    Faulkner Media Management (FMM) has grown to become Asia-Pacific’s largest and more importantly, most trusted, independent media consultancy.  Established by Eric Faulkner in 1988, its team of thirty media professionals now provide advice, coaching support, training and unique media benchmarking services to more than 100 clients across seven countries in South East Asia, New Zealand

  • Using cost and quality benchmarking to ensure your online ads are not wasted
    Published on Wednesday, September 3, 2014

    A simple and pragmatic approach to monitoring and measuring digital inventory means that online ads will work very much harder for advertisers, argues Ben Millar, Digital Director at Ebiquity’s Faulkner Media Management. Ensuring online ad impressions are high quality has become increasingly important. The arrival of blind ad networks over a decade ago began a

  • Ebiquity announces new Managing Director of South East Asia
    Published on Tuesday, June 10, 2014

    Former Managing Director of Mindshare Singapore, Leela Nair, will head up Ebiquity’s new regional operation as Managing Director of Ebiquity South East Asia. Ebiquity, formerly Faulkner Media Management in South East Asia, is a global marketing and media performance specialist. The move is in response to rapidly growing client demand in Asia for independent and