Having obtained his degree in economics and politics from Cambridge University, Michael qualified as an accountant at Price Waterhouse (now PricewaterhouseCoopers). He then gained experience in international banking with Saudi International Bank before joining Charterhouse, the merchant bank, in 1984. He became a Partner at KPMG in 1996, and following his retirement from the partnership in 2006, spent five years as a senior adviser with them. Michael is currently senior independent director of Plant Health Care plc, a leading provider of novel patent protected biological products to the global agricultural market, a non-executive director of Arria NLG plc, a software development business, a non-executive director of Progility plc, a project management services group and is also Chairman of the Quoted Companies Alliance. Michael also has interests in early stage businesses in online publishing and medical services. In addition to chairing the Ebiquity Board, Michael chairs the Nomination Committee and is a member of Remuneration Committee and Audit Committee.
Group Chief Executive Officer
Michael Karg became Ebiquity’s Group CEO on 1st January 2016. He was previously CEO International for Razorfish, the digital business transformation agency of Publicis Groupe, and held senior international leadership positions with both Razorfish and Digitas over a fifteen-year career. A native of Austria, he has been based in Boston, Paris and London and was responsible for Razorfish’s and Digitas’ growth and strategic development in Europe (UK, Germany, France, Italy and Spain), India, China, South East Asia, Australia and Brazil. He advised clients globally across industries on marketing and digital strategies, worked closely with technology partners, and led the integration of acquired businesses. Michael holds a degree in Finance and Accounting and a PhD in Management from the University of St. Gallen, Switzerland and was a visiting Fellow at Harvard University from 1999 to 2000. He is a member of the Board and Chair of the Compensation Committee of Travelzoo Inc. (NASDAQ: TZOO).
Chief Financial Officer
Andrew joined Ebiquity early in 2015 as Group Finance Director, before becoming CFO eighteen months later. On leaving Oxford University, he joined PWC where he spent 4 years before joining research company Synovate as Financial Controller. When Ipsos acquired them in 2012, he became Global CFO of their Marketing division, overseeing financial performance and developing strategy.
Chief Strategy Officer
Nick has spent 30 years in the media industry, principally having co-founded Manning Gottlieb Media (MGM) in 1990. MGM became one of the most highly respected and fastest growing Media Specialist agencies before becoming part of Omnicom in 1997. His most recent position was CEO of OMD’s operations in the UK. Nick also co-founded OPera, the media negotiation arm for OMD and PHD, with billings of £1 billion. Nick joined Ebiquity in October 2007 as Chief Operating Officer with special responsibility for the Analytics division before becoming President, International, in overall charge of Ebiquity’s non-UK based operations. Nick is now Chief Strategy Officer, with responsibility for developing and implementing Ebiquity’s strategy across its three business segments.
Managing Principal - Market Intelligence
Morag spent more than 20 years in ad agencies as a TV buyer, planner and account director. She became Managing Director of PHD in 1999 and served as CEO from 2006 to 2008. She assisted PwC and Fishburn Hedges in the development of a communications strategy for the pensions reform bill, and worked with the Olympic Delivery Authority before joining Ebiquity in 2009 as International Practice Leader for Advertising Intelligence. She was appointed to the newly created role of CEO UK in 2012 and as an Executive Director in 2015. Morag is a fellow of the IPA.
Richard is Chief Executive of Instinctif Partners (formerly the College Group), the international business communications consultancy. Prior to joining Instinctif Partners, Richard was Chief Executive of Huntsworth plc, following the merger with Incepta Group plc where he was the Chief Executive and formerly Group Finance Director. An Economics graduate from Cambridge University, Richard subsequently qualified as a Chartered Accountant with Price Waterhouse (now PricewaterhouseCoopers) in London. He is Chairman of Ebiquity’s Audit Committee and also sits on the Nomination Committee.
Ms Baddeley is one of the UK’s most experienced female company directors, having served in both executive and non-executive capacities on the boards of leading companies in the FTSE100 and FTSE250 as well as a number of major public sector organisations. She has chaired the remuneration committee of several boards on which she has served and been chairman of Harvey Nash plc since June 2013. Julie has broad experience both of businesses in professional services like Ebiquity, and of those in the consumer industry sectors Ebiquity serves, including BOC, Yorkshire Building Society, Camelot and Greggs. As Associate Fellow at Oxford University Said Business School, from 2000 to 2010, she coached top business teams from around the world on the execution of business strategy, having previously run a global team as the partner in charge of a substantial part of Accenture’s change management practice. She is Chairman of Ebiquity’s Remuneration Committee and sits on the Nomination Committee.
Mr Alexander brings a wealth of international business experience and consumer instinct to Ebiquity. Following senior sales positions with Telia and BT Cellnet, Tom founded Virgin Mobile in 1999 and subsequently built the business to £1bn revenues and 4.3m customers in eight years. He led the company’s IPO in 2004 and eventual sale to ntl in 2006. From 2007 he was Chief Executive Officer of Orange, leading its turnaround and subsequent successful merger in 2010 with T-Mobile to create Everything Everywhere. After running EE for a further year he left to pursue private equity opportunities and non-executive roles. He sits on the Nomination Committee and is a member of the Remuneration Committee and Audit Committee.