China

  • We have an in-depth understanding of the Chinese media market buying practices, processes, and drivers that brings unique value to our clients.

    Alex Abplanalp, CEO, Ebiquity China

  • Call the team +86 21 5403 8196

  • Continuously improving the media performance of brands in China's complex market

  • Nick Manning on:

    Global challenges through the Asia-Pacific lens

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  • Alex Abplanalp on:

    a market of unique scale and media trading practices

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Main contact number: +86 21 5403 8196

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Optimizing paid-media performance


Our team in China, formerly CMCG (Shanghai) Management Consulting Co., Ltd is the leading independent provider of Chinese media buying audit and benchmarking to both local advertisers and multinational brands in the region. We were the first media auditing company to launch in China, at the end of 2006. Such experience is vital in the Chinese market.

We specialize in helping advertisers establish relevant media buying KPI’s to enable performance measurements against internal and external metrics. This ensures the best media value delivery and continuous improvement.

We also help advertisers implement relevant checks and controls relating to media buying transparency to minimize media monies being at risk.

Contact the team

Ebiquity in China

  • Alex Abplanalp

    CEO, Ebiquity China - Shanghai

  • Lucy Lin

    Managing Partner - Beijing

  • Pauline Tsang

    Managing Director - Media, China

  • Yin Ling

    General Manager, Shanghai

Global Capability Leadership

  • Morag Blazey

    Managing Principal, Market Intelligence

  • Laetitia Zinetti

    Managing Principal, Media Management

  • Dietmar Kruse

    Managing Principal, Media Measurement

  • Mike Cambell

    Head of International Effectiveness

  • Stephen Broderick

    CEO, FirmDecisions