China

  • We have an in-depth understanding of the Chinese media market buying practices, processes, and drivers that brings unique value to our clients.

    Alex Abplanalp, CEO, Ebiquity China

  • Call the team +86 21 5403 8196

  • Continuously improving the media performance of brands in China's complex market

  • Nick Manning on:

    Global challenges through the Asia-Pacific lens

    Read article
  • Alex Abplanalp on:

    a market of unique scale and media trading practices

    Read article

Main contact number: +86 21 5403 8196

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Optimizing paid-media performance


Our team in China, formerly CMCG (Shanghai) Management Consulting Co., Ltd is the leading independent provider of Chinese media buying audit and benchmarking to both local advertisers and multinational brands in the region. We were the first media auditing company to launch in China, at the end of 2006. Such experience is vital in the Chinese market.

We specialize in helping advertisers establish relevant media buying KPI’s to enable performance measurements against internal and external metrics. This ensures the best media value delivery and continuous improvement.

We also help advertisers implement relevant checks and controls relating to media buying transparency to minimize media monies being at risk.

Contact the team

Ebiquity in China

  • Alex Abplanalp

    CEO, Ebiquity China - Shanghai

  • Lucy Lin

    Managing Partner - Beijing

  • Pauline Tsang

    Managing Partner - Shanghai

Global Capability Leadership

  • Morag Blazey

    Managing Principal, Market Intelligence

  • Laetitia Zinetti

    Managing Principal, Media Management

  • Dietmar Kruse

    Managing Principal, Media Measurement

  • Mike Cambell

    Head of International Effectiveness

  • Stephen Broderick

    CEO, FirmDecisions

Ebiuity Opinion
  • Response Issue 23
    Published on 27 April 2016

    Welcome to the new look Response magazine – our international marcomms and insight publication for Ebiquity, FirmDecisions and Stratigent clients. In this quarter we look into the ‘next big thing’ in mobile apps for brands, we focus on the truth about tech stacks, report on learnings from Global Marketer Week 2016 and review the global [...]

  • Response Issue 21
    Published on 13 October 2015

    Welcome to the last issue of Response for 2015 . In this quarter we highlight ‘what every advertiser should know about online video’, we look into optimizing both social media performance and video content marketing and share some practical advice on agency contracts and ad-blocking. What every advertiser should know about online video SIMON CROSS [...]

  • Ebiquity announces new Group Chief Executive Officer
    Published on 01 October 2015

    We are delighted to announce the appointment of Michael Karg as Group CEO of Ebiquity from the start of 2016. Mr Karg is currently CEO International of Razorfish, the digital business transformation agency of Publicis Groupe. During a fifteen-year career with Razorfish and Digitas he has: – advised major brand name clients globally on their [...]