France / Belgium

  • We are bringing together the data and the skills that brands are increasingly demanding to meet the marketing performance challenges they face today.

    Laurence Delaye, CEO, France

  • Call the team +33 (0) 1 76 21 90 50

  • Over 100 clients take advantage of our independent marketing performance expertise to maximize the ROI of their investments

  • Nathalie Taboch on:

    How to make agency relationships better in a polymedia environment

    Read article
  • Ebiquity unveils new Managing Director in France

    Read article

Main contact number: +33 (0) 1 76 21 90 50

Experts at supporting clients to challenge their Media Agencies

Our Paris team includes marketing, media and digital performance experts from agency, client and consultancy backgrounds. Their experience was built from their time as Billetts France and FLE Media, now combined together as Ebiquity. No one in France is more qualified to help national and multinational advertisers to improve the targeting, the planning, the cost efficiency and effectiveness of their paid-for marketing communications.

Ensuring contract compliance

The team are assisted in agency compliance by our FirmDecisions office in Paris.  Their audits frequently uncover and secure significant money owed which can, in turn, help self-fund additional performance management programs.

Optimizing earned media

The team includes specialists in analyzing the effectiveness of earned media activity and understanding its impact on stakeholder perceptions and brand reputation.  They joined following our acquisition of Echo Research in 2011.

Advertising intelligence

We alert many French multinational brands to the advertising activity of their competitors.  We monitor French media channels and provide access to creatives in their market, formerly as Xtreme Information.  Our team of native speakers do this internationally on behalf of clients around the world.

Contact the team

Ebiquity in France

  • Laurence Delaye

    CEO, France / Belgique

  • Nathalie Taboch

    Managing Director

  • Gaëlle Simon-Drocourt

    Account Director / Head of Digital

  • Florence Brossard

    Account Director / Head of Productivity

  • Nicola Chatterton

    Account Director / Head of Global Clients

Global Capability Leadership

  • Morag Blazey

    Managing Principal, Market Intelligence

  • Laetitia Zinetti

    Managing Principal, Media Management

  • Dietmar Kruse

    Managing Principal, Media Measurement

  • Mike Cambell

    Head of International Effectiveness

  • Stephen Broderick

    CEO, FirmDecisions

FirmDecisions in France

  • Orsolya Frémont

    European Operations Director, FirmDecisions

Ebiuity Opinion
  • Ebiquity expands its Marketing Effectiveness operation internationally
    Published on 15 March 2017

    Ebiquity, the independent marketing and media analytics specialist, announces today the launch of its Marketing Effectiveness operations in Germany, France and South East Asia. The openings follow a series of senior appointments from across the industry, including Dr. Uwe Lehmann, who previously held senior roles at Nielsen in Germany, Ipsos and Initiative Media, as well [...]

  • Loi Sapin 2.0 : Point de vue Ebiquity
    Published on 01 March 2017

    Après de longs mois de discussions entre les acteurs de l’écosystème media digital et plusieurs réunions parlementaires, la loi Macron, dite « Sapin 2 » était promulguée en aout 2015. L’amendement vise à élargir au digital les dispositions du texte de 1993 sur la « la prévention de la corruption et à la transparence de la vie économique [...]

  • How to make agency relationships better in a polymedia environment
    Published on 30 June 2016

    In April 2016, Ebiquity France’s Nathalie Taboch and Laurence Delaye addressed a seminar on media efficiency run by the French Institute for Research and Study of Advertising (L’Institut de Recherches et d’Études Publicitaires, IREP). Their talk was designed to illustrate how to build effective advertiser/agency relationships in a changing media environment. Advertiser/agency relationships demand simplicity [...]