Call the team +49 (0) 40 399 277 0
Germany / DACH
Marketing today has to prove more than ever its contribution to a company’s success. Ebiquity assists with this by providing hard ROI numbers and makes market success measurable.
Dietmar Kruse, CEO, Continental Europe
Main contact number: +49 (0) 40 399 277 0
Transparency in advertising markets
Our mission at Ebiquity Germany is that our clients use our media and creative data to make better-informed decisions to improve the targeting and effectiveness of their paid-for marketing communications. We partner with clients to optimize their media strategy, to monitor the competition and to identify the newest trends in the complex communication and advertising markets. We have over 120 experts in Germany with profound know-how of media, management, consulting, online, social media, marketing effectiveness and data analysis. Over 300 clients from diverse industries already take advantage of our expertise in Germany to lead their brands and to achieve more effective communication.
Ebiquity Germany is a young company built upon the experience and knowledge of many years. We were established in 2011 following the merger of Billetts, Xtreme Information, TMC Thomson Media Control and Büro CP. Within one year we became the leading media auditing & benchmarking company in Germany. The media consulting specialist Fairbrother Lenz Eley was acquired by Ebiquity in 2012, successfully expanding our position as a performance-orientated consulting company.
Ensuring contract compliance
The team are assisted in agency compliance by our FirmDecisions team. Their audits frequently uncover and secure significant money owed which can, in turn, help self-fund additional performance management programs.
Ebiquity in Germany
In Germany, Ebiquity employs more than 120 experts in Hamburg and Baden- Baden from diverse backgrounds including; media, management, consulting, monitoring, strategy, digital, effectiveness and data analysis.
General Manager, DACH
Managing Director, Market Intelligence
Managing Director & Media Practice Lead DACH
Business Development Director
Director Customer Solutions
Marketing Manager, Germany
Global Capability Leadership
Managing Principal, Market Intelligence
Managing Principal, Media Management
Managing Principal, Media Measurement
Head of International Effectiveness
FirmDecisions in Germany
Managing Director, FirmDecisions
Response Issue 23
Published on 27 April 2016
Welcome to the new look Response magazine – our international marcomms and insight publication for Ebiquity, FirmDecisions and Stratigent clients. In this quarter we look into the ‘next big thing’ in mobile apps for brands, we focus on the truth about tech stacks, report on learnings from Global Marketer Week 2016 and review the global [...]
German marketers ignoring transparency at their peril
Published on 27 April 2016
As digital accelerates, Alexander Mauch says it’s time to take transparency seriously. Germany has the biggest economy in Europe, and the German advertising market is worth €29bn – Europe’s largest and one of the most important worldwide. TV is the single biggest medium and is growing, while print is steadily losing ground. And although digital [...]
Making sense of digital media inflation (and deflation) in Germany
Published on 25 January 2016
Just how much more should advertisers be paying for digital inventory and why? Jens Depenau, Senior Media Consultant, Digital, at Ebiquity Germany, attempts to resolve confusion in the German digital market and to pin down the sometimes slippery concept of inflation. The status quo Looking at different digital inflation indices calculated by agencies, it is [...]