Advertising Compliance

Protecting your brand and ensuring all marketing is on-message

  • You act as a vital part of our partnership management operations, to keep tabs on how our brand is being used, and sometimes abused by dealerships!

    Automotive client

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  • Morag Blazey on:

    Keeping the big picture in mind

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Our compliance service alerts brands when franchises, agents or other parties contravene brand guidelines in their marketing activities.  It helps our clients to ensure that their brand values are communicated effectively. Our clients use us to manage their commercial partners by providing guidance prior to publication and scrutiny post-publication. Our service is especially useful for brands operating internationally and for brands who undertake cooperative advertising to identify and resolve problems as they occur.

Circle Portfolioukscreen

Comprehensive monitoring

Ebiquity is well-placed to assist brands with compliance. We are hugely experienced at capturing, organizing and analyzing advertising from diverse channels and countries thanks to our advertising intelligence.

Tailored delivery

Clients define the markets and the media list, we track the ads, and our experienced team conducts the analysis and delivers custom reports in the agreed format and timescale.

Industry compliance

Other businesses and regulators use the service to monitor how advertisers are complying with regulations and codes of conduct.

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Questions we answer for clients

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Is my brand being used appropriately by partners in my supply chain across the world?

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How can we protect our brand from misuse by partners or third parties?

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Who isn’t adhering to our codes of conduct or guidelines?

Advertising Compliance In Brief

  • Brand Protection

    Brand Protection

    Allows brands to police supply chain partner advertising

  • Many Applications

    Many Applications

    Ideal for franchises, cooperative advertising and international brands

  • Customized

    Customized

    Scope and delivery criteria customized to suit client requirements

  • Monitoring Experts

    Monitoring Experts

    Using Ebiquity’s comprehensive ad monitoring and data-handling capabilities

Ebiuity Opinion
  • Protect and survive: how successful brands compete in FMCG today
    Published on 12 October 2015

    The latest Open House event hosted by Ebiquity provided a forum for leading marketers to set aside the day job for a couple of hours, learn from industry experts, and discuss techniques and approaches our experience has shown help brands thrive in today’s super-competitive FMCG retail market. UK CEO Morag Blazey looks back on the [...]

  • Online advertising: will there be a ‘Big Bang’?
    Published on 02 October 2015

    Another week, another set of eye-opening revelations on the bizarre dysfunctionality of the online advertising market. For anyone who hasn’t seen it yet, last week’s Bloomberg Business Week feature regarding online fraud is essential reading (http://www.bloomberg.com/features/2015-click-fraud/). While serving to confirm the seeming horrible truth of how much fraudulent traffic infects the advertising market, it goes [...]

  • TV advertising clutter in Australia
    Published on 31 December 2014

    Despite the digital explosion, TV is still the main brand-building medium for big advertisers in Australia. Advertising clutter – the sheer volume of advertising consumers encounter daily – makes it hard for ads to achieve their fundamental goal: to differentiate and be noticed. Aaron Rigby navigates through the clutter. In recent months, two of the [...]