Advertising Intelligence in 2 minutes – watch our video
Understand the advertising around you to improve your own
Without a doubt, this saves us a vast amount of time, and gives us confidence that we’re on top of what’s going on in our overseas markets.
Financial Services client
Ebiquity captures, organizes and analyzes advertising communications from around the world to provide clients with the visibility they require to react to competitor activity, and give them greater confidence to develop successful communication strategies. We help advertisers, agencies and media owners to understand who is advertising, where they are advertising, what they are saying, and how much they are spending.
Track competitor activity across the world
The world's largest harmonized advertising library
Ebiquity's international database holds over 25 million ads from the 1950s to today. Thousands of the latest digital video, online display, TV, and print ads are captured daily across 80 countries to meet our clients' specific needs.
All ads are harmonized by our data center and enriched with metadata using a single consistent methodology. As a result our clients can easily find ads and their research results are coherent and consistent across markets.
Assisting the world's leading brands
Over 250 multinational companies from all market sectors, including agencies, rely on Ebiquity's Advertising Intelligence service. So, too, do many smaller domestic brands. Each needs a comprehensive, reliable and easy way of tracking competitor activity.
It gives us the confidence that we know in good time who is doing what, where, and when
Consumer Electronics client
The complete research platform
Ebiquity Portfolio delivers clients the advertising intelligence they need to develop more successful campaigns. Our platform is tailored to suit specific client requirements. We offer either a creative only option, or linked creative and ad expenditure option. The recently redeveloped platform is faster, easier to use, and includes better digital video capture, better analytics, and tablet compatibility.
Alerts of new activity
Be notified of breaking campaigns
Customizable for individual needs
Intuitive search engine
Predictive search for quicker results
Group ads together to easily download or export
Keyword tagging to make ads easier to group and share
Read more clearly, present more professionally
In HTML, PDF, MS apps, and more
Into ad storyboards and in-house templates
The new Portfolio makes competitor tracking easier and lets me do some clever stuff quicker - I like it!
Superior digital video capture
We monitor activity on popular social media channels, exploring pages, playing, and capturing hundreds of featured pre- and post-roll ads daily. In addition we monitor official YouTube channels of competitors to track official brand content. Using geo-specific proxy servers and user profiles, we can monitor more accurately ads targeted at specific audiences both demographically and behaviorally.
Competitive media planning insights
Clients can see where competitors are advertising, how frequently, and how prominently. We offer ad expenditure data linked in individual creative executions showing spend behind each campaign. Our dashboards present data in fully interactive modules and our chart and report generator allows users to easily extract and visualize it. Popular features include share of voice, ad spend timelines, top campaigns, campaign flighting, ad expenditure reports, and our set-up wizard.
Context, commentary and analysis
Clients who demand more choose our Ebiquity Portfolio+ platform. Working to their specific briefs, our experienced category experts decipher which new creative executions are important to the client, and why. They translate the copy, analyze trends, and overlay commentary before emailing clients their customized weekly creative alert; advertising intelligence made easy.
How can we help?
For some clients we provide ads on-demand; Ebiquity AdSearch is a great online platform of creative material from around the globe and is ideal for running competitor reviews, new business pitches, and research projects. Our dedicated and experienced client service team is readily available to discuss requirements and quickly provide what is required.
Email the team or call them on +44 (0) 20 7650 9900
It's like having another team member on hand when we really need help.
First choice for brands
Ebiquity Portfolio is the advertising tracking service preferred by UK insight teams and marketers who need to understand what their competitors are advertising and analyze how much they are spending. The timeliness of our data and speed of reporting allows them to react quickly. Our accurate spend estimates instills confidence, while the depth of our data and categorization means clients get maximum value from the data.
10,000 ads are added to our database every week so our clients get the complete picture of what's happening in their market. We capture digital display, email, and competitor webpages to meet clients' changing needs. We monitor in excess of 40 TV stations, 30 radio stations, and over 1000 print titles alongside cinema and outdoor. In addition we have robust panels providing direct mail and door-drop data.
...when clients need it.
Comprehensive insertion tracking means Ebiquity clients see new ads quicker than their competitors. It also attracts major online and offline media owners and regulatory bodies, who we count among our clients.
A truer picture of competitor TV spend
Ebiquity's media auditing cost pools and in-house expertise mean our spend estimates are more accurate than those produced by discounted ratecard methodology. We're able to deliver daily, weekly and monthly spend reports quicker than anyone else, meaning Ebiquity clients can plan their spend, and adjust their channel mix when they need to.
Unique depths, unique benefits
The depth of Ebiquity's data capture allows our clients to get more from their data. They can search for featured brands within retail ads, for promotional tie-ins like competitions, and for who is using which social media tags. Our free-text search means they can more easily analyze seasonal campaigns, for example, and messaging using particular keywords. Our TV monitoring captures both ads and sponsorship idents, while our direct mail and door-drop data allows audience demographic analysis.
Delivered with ease
Subscribers tell us how easy to use our online platform is to use. Subscribers to Ebiquity Portfolio can export to Word, Excel and their own PowerPoint templates, making internal reporting straightforward.
Fast paced, which is important when you have to do something which is out of the ordinary/urgent.
Our market-leading client service team trains clients, configures alerts and creates bespoke reports for them using their industry knowledge. They remain on hand throughout the contract, covering the entire working week. They also produce ad hoc reports for non-subscribers.
Collaborative, knowledgeable and highly professional... in a friendly and enjoyable manner.
Favored across the industry
Ebiquity provides independent advertising monitoring and competitive analysis to key advertisers and agencies across Australia and internationally. We provide analysis and insights to advertisers, media agencies, and creative agencies as well as industry associations and government departments.
Ebiquity Portfolio - The most advanced competitor advertising intelligence website tool. Stay informed on all new campaigns with daily email alerts and access years of back data. Analyze both the creative messages and the spend weight behind them
AdSearch - Fast and expert advice to help you find the right ads. Call +61 2 9099 4008 if you would like help finding an ad
Insight - Customised reporting designed to your specific needs. Short, concise and actionable insights - weekly, monthly, quarterly. Click here for more
Unrivaled media monitoring
Our media coverage is best in market. Our Sydney team monitors over 15 million ads per year for our clients, across all main media.
Comprehensive coverage is important to our clients. We are continually investing in technology to do it better and deliver it to our clients faster.
Free-to-air TV channels across the 5 major metro markets
Subscription TV channels
(Creative only - exclusive agreement with MCN)
Regional & local newspapers
(pre- & post roll advertising) from main YouTube channels
feed from partnership with major Outdoor media owners
Free-to-air NZ TV channels
Digital Ad Tracking
Ebiquity will offer the most comprehensive and accurate online display ad tracking and spend service. We will achieve this by monitoring more ad formats, more sites programmatic and direct buy, HTML5, behavioural targeting, positioning and more…
Back data to 1981
With our Australian monitoring service launching in 1981, we have decades of advertising creative ready for our clients to access and analyze giving us unrivalled back data in the Australian marketplace.
Unique depths, unique benefits
The depth of Ebiquity's data capture allows our clients to get more from their data. Every single ad is tagged with a description that is written by a human operator giving context to an ad. These keywords can then be analyzed across total categories or markets giving the ability to drive powerful research for different positioning strategies at a macro level. Want to know how much price point activity competitors are running against brand building strategies? We can do that. Want to know how that activity has changed over the past 5 years? We can do that too.
A truer picture of competitor TV spend
Our TV spend estimates are based on an aggregated average spend of a $10 million advertiser from our media benchmarking pool. They reflect time of year (seasonality), daypart and market. With this unique ability to estimate spend, we are able to deliver the best spend estimates for TV advertising in the marketplace.
Advertising intelligence made easy
Subscribers regularly tell us how easy the online platform is to use. Our market-leading client service team makes sure our clients are trained up and able to get the most out of their data. Our insight team works with our clients to provide bespoke targeted reports helping them take their data even further. They remain on hand throughout the contract covering the entire working week. Subscribers to Ebiquity Portfolio can export to Word, Excel and their own PowerPoint templates, making internal reporting straightforward.
Expert client service
Our highly responsive client service team pride themselves on their speed to respond to client requests (within an hour during business hours). We make sure our clients are fully trained on the Portfolio service and hold as many training sessions and Q&A sessions as the client requires. The team also produce ad hoc reports for non-subscribers.
Email the team or call on +61 (2) 9299 7911
The Ebiquity team is always highly responsive to our needs and their generosity with their time has equipped us to use the data to its maximum potential.
Geoffrey Annison, PhD, Deputy Chief Executive, Australian Food & Grocery Council
A look at last year's biggest advertisers, categories & campaigns
German-based insight teams, marketers, publishers and agencies choose Ebiquity Portfolio to keep them informed of competitor advertising activity. Our accurate spend estimates instill confidence, while the depth of our data and categorization means clients get maximum value from the data.
Rapid alerts of breaking campaigns
React quicker because nobody delivers creative or spend reports faster
Compliance, control, and brand management
Monitor how brand guidelines are followed or not
Flexible approach to meet specific client challenges
Need something unique? Want bespoke analysis or reporting? Just ask
Independent data from a single source
A trusted supplier supplying everything in one place
We capture over 5000 new ads each week including digital display, pre-roll, and social media campaigns to meet our clients' changing needs. We monitor over 22 TV stations, 70 national and regional radio stations, and over 600 print titles along with outdoor. Our database dates back to the 1950s.
Some of the many channels we monitor:
Valuable planning aid
The depth of our data is the basis for strong and transparent media planning. Clients can search for creative styles and user-generated keywords and compile own reports from a flexible report builder. Our TV monitoring captures both ads and sponsorship idents while our poster and radio monitoring allows regional analysis. Our speed of reporting enables clients to plan their spend and adjust channel mix when they need to.
Subscribers regularly tell us how easy the online platform is to use. Users of Ebiquity Portfolio can export to Word, Excel and their own PowerPoint templates, making internal reporting straightforward.
Our market-leading client service team trains clients, configures alerts and creates bespoke reports for them using their industry knowledge. They remain on hand throughout the contract covering the entire working week. They also produce ad hoc reports for non-subscribers.
Communications Insight Roundtable – Christmas Ads
Published on 12 December 2016
Now that the dust has settled and all of the big advertisers have launched their Christmas campaigns out onto the airwaves and social media, it is time to take a look at this year’s crop of Christmas Ads and determine the winners and losers this year. As always John Lewis – still seen as the [...]
Negative messages win the campaign – but not the election – in Australian Federal poll
Published on 06 October 2016
Ebiquity Australia/New Zealand’s CEO Richard Basil-Jones shares lessons learned from the advertising run before this year’s Australian Federal election. Sometimes, the role and importance of advertising goes beyond driving brand awareness or stimulating increased product purchase. Its role in promoting important social welfare causes is well documented. So, too, is the part that advertising plays [...]
Ebiquity launches new global Advertising Intelligence platform
Published on 06 September 2016
Ebiquity, the independent marketing analytics specialist, announces the global rollout of its new Ebiquity Portfolio platform which allows clients to view, sort and analyse competitor advertising creatives and spend, across 15 European countries and up to 80 territories worldwide. The new platform is being rolled out to more than 120 companies with users across every [...]