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Custom analysis of brand behavior and communication activity to understand, inspire, and direct clients' marcomms strategies.
It is a challenge in today's fast changing environment to react and adjust to consumer habits and communication trends. Your work helps us identify key areas of insight to help us meet this challenge
Our international insight teams help our clients, which include advertisers and agencies, solve specific communications challenges. This is achieved through brand or thematic reviews, across a range of sectors to give a deeper understanding of who is saying what, where and why.
Our teams based in Europe, the US and Australia spend time with clients at the beginning of the process to truly understand their needs. This enables us to shape and clarify each individual brief. We then use Ebiquity’s exhaustive advertising database and other sources to gain a complete picture of competitors’ through-the-line activity, from traditional advertising to digital, mobile and experiential. How do their messaging and media strategies differ by market? How are these evolving overtime? We help our clients to really get under the skin.
We analyze vast amounts of information and find the campaigns, strategies and trends that clients really need to know about. Our teams are experienced and passionate about marcomms which means we produce compelling reports, presentations and workshops that instigate debate, and get the creative juices flowing. We aim to provide insights for clients to value and to share.
By delivering learnings and recommendations that can be acted upon, we enable clients to make more effective decisions going forward. Our independence ensures a more balanced, unbiased view on brands and sectors. Our work helps to create campaign briefs, provides creative direction and alters activation strategies.
Questions we answer for marketers, insight teams, agencies, and trade bodies
?How is my category evolving, which brands are leading, and what can we learn?
?How are brands outside our sector meeting similar challenges to ours?
?How do we talk about innovation? Is it about non-traditional media?
Communications Insight In Brief
Experienced teams provide understanding, inspiration and direction to advertisers and agencies
Analysts across Europe, the US and Australia / SEA with specialist market knowledge
Responding to specific client communication briefs
Access to the world’s largest advertising database and other proprietary sources through partnerships
Independence ensures balanced views and recommendations
Over 25 years' advertising intelligence experience
U.S. Advertising: Holiday Season Stress Relief
Published on 12 January 2017
While the notion of a perfect Christmas dances through our heads like sugar plum fairies, Christmas can often be a hectic time of stress and anxiety for consumers. The great philosopher Linus Van Pelt once said “Christmas is not only getting too commercial, it’s getting too dangerous,” due to the obligations that come with the [...]
Communications Insight Roundtable – Christmas Ads
Published on 12 December 2016
Now that the dust has settled and all of the big advertisers have launched their Christmas campaigns out onto the airwaves and social media, it is time to take a look at this year’s crop of Christmas Ads and determine the winners and losers this year. As always John Lewis – still seen as the [...]
How TV advertising is beating YouTube at its own game
Published on 06 December 2016
British New Wave band The Buggles sang in 1979 that video killed the radio star. Perhaps it would be apt, 37 years on, for someone to write a song about the ‘death’ of television as a result of the rise of the internet. Online video sharing sites, catch-up services and streaming sites have all contributed [...]