Marketing Performance Optimization

Understand and improve the impact investments have on core business KPIs

  • The process is clear, the team is very committed and the final learnings are amazing.

    FMCG client (Marketing ROI & Effectiveness)

  • Going for gold:

    Best-in-class marketing effectiveness from the Direct Line Group

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  • Ebiquity in the press:

    TV delivering for grocer goods: Ebiquity study (Australian Financial Review)

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  • Mike Campbell on:

    Media best practice for FMCG brands

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  • Ebiquity Viewpoint

    How to manage budgets between markets and brands to maximize success

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Our analytics and consultancy help brands better understand and exploit the consumer path to purchase to optimize ROI.  We improve their ability to measure, analyze, and integrate multiple data sets, and to take the guesswork out of marketing investment decisions.  Our independent consultancy and unique technology allows them to optimize their use of consumer data, their budget allocation and their marketing effectiveness.

Our commercial acumen, expertise, and transparent methodologies instill confidence in our clients.  We listen then respond in the client's language.  Our consultants translate complex concepts and provide actionable frameworks for both strategy and implementation.

Our analysts use econometrics, statistics, and analytical and marketing mix modeling techniques to produce insights their clients can act upon - while our consultants provide guidance throughout the data analytics process. 

Marketing Performance Optimization In Brief

  • Objective


    No vested media interests - our advice is always objective and non-partisan

  • Sophisticated Methods

    Sophisticated Methods

    Sophisticated statistical analysis methods and tools

  • Experienced


    700+ effectiveness projects evaluating $18bn of marketing spend

  • Understanding


    We work hard to obtain it, and ensure we deliver it back to our clients

Our Marketing Performance Optimization Services

Ebiuity Opinion
  • Ebiquity expands its Marketing Effectiveness operation internationally
    Published on 15 March 2017

    Ebiquity, the independent marketing and media analytics specialist, announces today the launch of its Marketing Effectiveness operations in Germany, France and South East Asia. The openings follow a series of senior appointments from across the industry, including Dr. Uwe Lehmann, who previously held senior roles at Nielsen in Germany, Ipsos and Initiative Media, as well [...]

  • Ebiquity joins I-COM, the global forum for marketing data and measurement
    Published on 13 March 2017

    Ebiquity is proud to announce our membership of I-COM’s marketing data and measurement community, alongside marketing leaders from major brands worldwide. I-COM is the largest international group at the forefront of smart data marketing. They share learnings and initiatives aimed to create business value from marketing data and measurement. Members of our Effectiveness Team will [...]

  • Telling a story with data visualizations
    Published on 20 February 2017

    Data visualization allows us to tell a story with numbers, in a fashion that our brains can instantly comprehend. However, being successful with your visualizations depends on the quality of the data utilized, the right questions posed, an understanding of the audience – not to mention, an elegant simplicity that immediately communicates its purpose. This [...]