View our client testimonial and case studies
Marketing Performance Optimization
Understand and improve the impact investments have on core business KPIs
The process is clear, the team is very committed and the final learnings are amazing.
FMCG client (Marketing ROI & Effectiveness)
Our analytics and consultancy help brands better understand and exploit the consumer path to purchase to optimize ROI. We improve their ability to measure, analyze, and integrate multiple data sets, and to take the guesswork out of marketing investment decisions. Our independent consultancy and unique technology allows them to optimize their use of consumer data, their budget allocation and their marketing effectiveness.
Our commercial acumen, expertise, and transparent methodologies instill confidence in our clients. We listen then respond in the client's language. Our consultants translate complex concepts and provide actionable frameworks for both strategy and implementation.
Our analysts use econometrics, statistics, and analytical and marketing mix modeling techniques to produce insights their clients can act upon - while our consultants provide guidance throughout the data analytics process.
Questions we answer for marketing, insight, finance, analytics, and commercial teams
Marketing Performance Optimization In Brief
No vested media interests - our advice is always objective and non-partisan
Sophisticated statistical analysis methods and tools
700+ effectiveness projects evaluating $18bn of marketing spend
We work hard to obtain it, and ensure we deliver it back to our clients
Telling a story with data visualizations
Published on 20 February 2017
Data visualization allows us to tell a story with numbers, in a fashion that our brains can instantly comprehend. However, being successful with your visualizations depends on the quality of the data utilized, the right questions posed, an understanding of the audience – not to mention, an elegant simplicity that immediately communicates its purpose. This [...]
Going for gold: Best in class marketing effectiveness from the Direct Line Group
Published on 01 February 2017
Leading UK insurance brand Direct Line ended 2016 on a high after winning Gold at the Institute for Practitioners in Advertising (IPA) biennial marketing effectiveness awards. The award entry told how brand repositioning drove fundamental changes across the organization, from call centers to proposition research. The judges described it as “an extremely well-considered comeback that [...]
Bad Tags: How Rogue Tags Can Hurt CX and Revenue (and how to fix it)
Published on 16 January 2017
Date: Thursday, February 16th Time: 1:00pm – 2:00pm CST For many organizations, tags autonomously exist in the data layer, pulling info daily to help marketers understand the customer journey. But what happens when an unsupervised tag (or multiple!) isn’t performing as it should? What impact does that have on the customer experience and therefore, your [...]