Marketing Performance Optimization

Understand and improve the impact investments have on core business KPIs

  • The process is clear, the team is very committed and the final learnings are amazing.

    FMCG client (Marketing ROI & Effectiveness)

  • Ebiquity in the press:

    TV delivering for grocer goods: Ebiquity study (Australian Financial Review)

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  • Mike Campbell on:

    Media best practice for FMCG brands

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  • Laetitia Zinetti on:

    The five factors that blight online advertising

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  • Ebiquity Viewpoint

    How to manage budgets between markets and brands to maximize success

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Our analytics and consultancy help brands better understand and exploit the consumer path to purchase to optimize ROI.  We improve their ability to measure, analyze, and integrate multiple data sets, and to take the guesswork out of marketing investment decisions.  Our independent consultancy and unique technology allows them to optimize their use of consumer data, their budget allocation and their marketing effectiveness.

Our commercial acumen, expertise, and transparent methodologies instill confidence in our clients.  We listen then respond in the client's language.  Our consultants translate complex concepts and provide actionable frameworks for both strategy and implementation.

Our analysts use econometrics, statistics, and analytical and marketing mix modeling techniques to produce insights their clients can act upon - while our consultants provide guidance throughout the data analytics process. 

Marketing Performance Optimization In Brief

  • Objective

    Objective

    No vested media interests - our advice is always objective and non-partisan

  • Sophisticated Methods

    Sophisticated Methods

    Sophisticated statistical analysis methods and tools

  • Experienced

    Experienced

    700+ effectiveness projects evaluating $18bn of marketing spend

  • Understanding

    Understanding

    We work hard to obtain it, and ensure we deliver it back to our clients

Our Marketing Performance Optimization Services

Ebiuity Opinion
  • Bad Tags: How Rogue Tags Can Hurt CX and Revenue (and how to fix it)
    Published on 16 January 2017

    Date: Thursday, February 16th Time: 1:00pm – 2:00pm CST For many organizations, tags autonomously exist in the data layer, pulling info daily to help marketers understand the customer journey. But what happens when an unsupervised tag (or multiple!) isn’t performing as it should? What impact does that have on the customer experience and therefore, your [...]

  • Google Analytics Workaround for E-commerce
    Published on 15 December 2016

    During the holidays, ecommerce takes center stage for many businesses as consumers turn to their digital devices for their gift-buying needs. In fact, this year’s Cyber Monday marked the single biggest online shopping day in history1. One of the best ways to ensure you’re gaining the insights from the bump of digital traffic is through [...]

  • Give the Holiday Gift of Great Insights
    Published on 15 December 2016

    Between dealing with an increased volume of shoppers, running campaigns, changing creative and applying specific promo codes, the life of an ecommerce website manager during the holiday season can be described as hectic, busy and often stressful. At the end of all this, leadership will ask: “So, how did the campaign perform?”  Now, it might [...]