Marketing ROI & Effectiveness

Objective analytics and recommendations that drive business performance

  • You have saved us, on average, $33,000 per promotion and we do 200 promotions per year

    Client (Marketing ROI & Effectiveness)

  • Going for gold:

    Best-in-class marketing effectiveness from the Direct Line Group

    Read article
  • Ebiquity Viewpoint

    How to manage budgets between markets and brands to maximize success

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  • Ebiquity in the press:

    TV delivering for grocer goods: Ebiquity study (Australian Financial Review)

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  • Results

    High street bank boosts marketing performance 160% through smart market testing

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  • Results

    Wickes adds £10m profit by optimizing media plan

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Ebiquity is ideally positioned to evaluate the effectiveness of media, promotions and other marketing activity. This is because we are independent of the media buying and selling chain; this guarantees our analysis and recommendations come only from the data and not any vested interest. We help our clients answer questions such as: “How can we make better planning decisions?”, “How can we make our budgets go further?” and “What is the business impact of our marketing investments?”

Circle ROI Effectiveness

Forward-looking

The traditional approach to marketing effectiveness is backward-looking: did it work? We like to use our analysis in a forward-facing way. We work with our clients to ensure our findings are put into practice in their marketing plans. This stops waste before it happens, and ensures that all money that is signed off is being used in the best possible way.

Examples of our work:-

For a major Retailer, we created an improved media plan that would add c. £20m in profit to the client’s business.

For a Financial Services provider, we created a test and learn programme for new initiatives generating c. £35m in profit per year.

For an FMCG company, we continue to support a do-learn-do programme which has led to 4x sales increase, and 9x media ROI increase, through better product launches, better promotions strategy and better media strategy.


We're able to provide fully-interactive dashboards tailored to each client.

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Technical expertise and media knowledge

Our consultants combine deep media knowledge, statistical skills and business acumen. We use a wide range of statistical tools and techniques to underpin our analysis. We match the statistical approach to the specific client situation. Where there is not an already established approach that meets client requirements, we use our expertise to develop unique statistical solutions to solve unique problems.

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Questions we answer for marketing, insight, and sales teams

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How can we make better planning decisions?

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How can we make our budgets go further?

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What is the business impact of our marketing investments?

Marketing ROI & Effectiveness In Brief

  • Objective

    Objective

    No vested media interests; - we identify what's good for clients, NOT what's good for us

  • Actionable

    Actionable

    Ensure the findings we provide are utilized going forward

  • Experience

    Experience

    700+ effectiveness projects evaluating $18bn of marketing spend

Ebiuity Opinion
  • Going for gold: Best in class marketing effectiveness from the Direct Line Group
    Published on 01 February 2017

    Leading UK insurance brand Direct Line ended 2016 on a high after winning Gold at the Institute for Practitioners in Advertising (IPA) biennial marketing effectiveness awards. The award entry told how brand repositioning drove fundamental changes across the organization, from call centers to proposition research. The judges described it as “an extremely well-considered comeback that [...]

  • Payback Australia Study – Wave 1
    Published on 02 December 2016

    A research project undertaken by Ebiquity to understand how costly-effectively different media channels are performing ThinkTV and ThinkBox are looking to provide advertisers with a statistically robust understanding of the impact that each of the main media channels have on sales revenue. The first of its kind in Australia, this landmark study aims to cut [...]