Multi-Channel Analytics

Leverage data to make better marketing decisions

  • Stratigent has a niche skill set that is unmatched and they continue to improve our ROI on a daily basis.

    Retail Client

  • Javier Illana on:

    Client case study: Calidad Pascual

    Read article
  • Andrew Challier on:

    Appily ever after

    Read article
  • Rob Beevers on:

    Smart bombing and precision targeting in digital marketing

    Read more

Organizations today typically suffer from gaps in their data story, making it difficult for them to use it to improve customer experiences.  Gaps appear because customers and visitors interact with brands across multiple access points whose data sets don’t speak fluently to each other.  Our unique blend of business and technical acumen allows us to meet brands’ changing analytics needs from personalization to integration, building with them a best-in-class analytics program.

Stratigent Logo


Our Partners

  • MCA Slide 1
  • MCA Slide 2
  • MCA Slide 3
  • MCA Slide 4
  • MCA Slide 5


What is Multi-Channel?

The concept of 'multi-channel' analytics comes from the integration of data sets across multiple data sources. When we deploy our multi-channel strategy, insight or implementation, it is actionable across a variety of platforms including, mobile (smartphones, iPad, etc.), social media, CRM, offline databases, email, and many others.

Our multi-channel focus enables us to create a scalable framework that provides enriched data sets across all customer touchpoints.


An established leader in multi-channel analytics

Founded in 2002 with the goal of helping customers better leverage data to make decisions, our Stratigent team set out to help customers establish confidence in their data and ultimately improve the customer experience for enterprise-level organizations. 

Today, we are known as a leader in providing multi-channel analytics consulting to leading organizations as a vendor-neutral, 3rd party, strategic advisor. Our unique blend of business and technical acumen allows us to serve each analytics need as companies mature in the usage of their data.

Multi Channel Solution
We help clients build best-in-class analytics programs by achieving balance in the following areas

Circle Strategy Circle Implementation Circle Insight
Strategy Implementation Insight
We offer a variety of strategy services to ensure clients have the right people, processes, and technology in place. Our expertise with launching first-rate, digital implementations helps clients take projects from ideation to reality. We help clients derive the necessary insights to impact results, achieve their goals, and improve overall ROI.
  • Stragetic Roadmap
  • Data Governance
  • Vendor Evaluation / Selection
  • Optimization Strategy
  • Customized Training
  • Customized Implementation
  • Mobile Implementation
  • Tag Management
  • Strategic Data Layer
  • Confidence Audit
  • Data Integration

Utilization

  • KPI Definition
  • Dashboard Design
  • Data Automation
  • Reporting

Optimization

  • Data Analysis
  • Testing & Personalization
  • Conversion Audit
  • Action-Orientated Marketing (AOMTM)
  • Marketing Effectiveness
Contact us for more now

Questions we answer for marketing, sales, insight, analytics, and ecommerce teams

?

How should we design our analytics program?

?

How should we integrate these new data sets?

?

What metrics are important to our business, and are we succeeding?

Multi-Channel Analytics In Brief

  • Confidence

    Confidence

    Empowering organizations to make informed decisions using reliable data

  • Vendor Neutral

    Vendor Neutral

    Objective recommendations on products & services from our 75+ Multi-Channel Partner Network

  • Unique Expertise

    Unique Expertise

    Experienced technical and business consultants delivering over 300 client projects

  • Best Practice Approach

    Best Practice Approach

    A cohesive set of standards to ensure effective delivery, client communication, and success

Ebiuity Opinion
  • Telling a story with data visualizations
    Published on 20 February 2017

    Data visualization allows us to tell a story with numbers, in a fashion that our brains can instantly comprehend. However, being successful with your visualizations depends on the quality of the data utilized, the right questions posed, an understanding of the audience – not to mention, an elegant simplicity that immediately communicates its purpose. This [...]

  • Bad Tags: How Rogue Tags Can Hurt CX and Revenue (and how to fix it)
    Published on 16 January 2017

    Date: Thursday, February 16th Time: 1:00pm – 2:00pm CST For many organizations, tags autonomously exist in the data layer, pulling info daily to help marketers understand the customer journey. But what happens when an unsupervised tag (or multiple!) isn’t performing as it should? What impact does that have on the customer experience and therefore, your [...]

  • Google Analytics Workaround for E-commerce
    Published on 15 December 2016

    During the holidays, ecommerce takes center stage for many businesses as consumers turn to their digital devices for their gift-buying needs. In fact, this year’s Cyber Monday marked the single biggest online shopping day in history1. One of the best ways to ensure you’re gaining the insights from the bump of digital traffic is through [...]