Media Value Measurement

Drive transparency and improve media performance

  • (It has) already paid for itself as we were given a refund from a publisher because of poor performance... a real eye-opener.

    Retail client (Digital Performance Measurement)

  • In conversation with...

    Gerry D'Angelo of Modelēz

    Read article
  • Laetitia Zinetti on:

    The pre-pitch checklist: five crucial steps for advertisers

    Read article
  • Bill Bruno on:

    Moving beyond the ANA report

    Read Article
  • Michael Karg on:

    ANA Media Transparency Guidelines: The Turning Point for Advertisers?

    Read article
  • Media Agency Contract Advice

    New partnership with Reed Smith to provide advice and legal counsel

    Click here

Media is becoming increasingly complex and transparency a growing concern for marketers, especially in digital. As a result, brands are finding it more difficult to have confidence that they are managing their investment well enough and that they are getting the best results.

Our expert practitioners ensure that our clients’ media strategies and plans are built to deliver their communication objectives. Our proprietary tools help us to derive the insights and recommendations necessary to improve both efficiency and effectiveness.

Media Value Measurement In Brief

  • Global Leaders

    Global Leaders

    The world’s leading specialist - last year we analysed media spend from over 250 advertisers

  • Largest Consolidated Database

    Largest Consolidated Database

    The world’s largest cost database ($41bn pool)

  • Proprietary Tools

    Proprietary Tools

    Market-leading processes, tools and methodologies

  • Endorsed

    Endorsed

    Effectiveness partners of World Federation of Advertisers

  • Market Expertise

    Market Expertise

    Experienced practitioners with agency and advertiser backgrounds in all major markets

Our Media Value Measurement Services

Ebiuity Opinion
  • Media Transparency: how advertisers should address the challenges
    Published on 16 February 2017

    There is a common misconception that media transparency is primarily about media trading incentives such as rebates, and therefore mainly of interest to procurement people. As highlighted by Bill Bruno’s article in the current edition of Response, nothing could be further from the truth. Media transparency has multiple aspects and it affects advertisers’ business performance [...]

  • Cleaning up the online advertising industry: time for industry action
    Published on 10 February 2017

    The Times of London yesterday led with the story that brands are inadvertently funding terrorist and other illegal or unethical entities through advertising placed on their web content. The leader column in particular was especially direct, stating: “Thanks to the failure of technology companies and media agencies, British firms have found themselves advertising on extremist [...]