Media Value Measurement

Drive transparency and improve media performance

  • (It has) already paid for itself as we were given a refund from a publisher because of poor performance... a real eye-opener.

    Retail client (Digital Performance Measurement)

  • Michael Karg on:

    ANA Media Transparency Guidelines: The Turning Point for Advertisers?

    Read article
  • Laetitia Zinetti on:

    Steps to Successful Media Management

    Read article
  • Nick Manning on:

    Client Insights L'Oreal: Part Conductor, Part Adjudicator - Meet the Modern Chief Media Officer

    Read article
  • David Brocklehurst on:

    Test and Learn the Key to Digital Expansion for McDonald's Australia

    Read Article
  • Media Agency Contract Advice

    New partnership with Reed Smith to provide advice and legal counsel

    Click here

Media is becoming increasingly complex and transparency a growing concern for marketers, especially in digital. As a result, brands are finding it more difficult to have confidence that they are managing their investment well enough and that they are getting the best results.

Our expert practitioners ensure that our clients’ media strategies and plans are built to deliver their communication objectives. Our proprietary tools help us to derive the insights and recommendations necessary to improve both efficiency and effectiveness.

Media Value Measurement In Brief

  • Global Leaders

    Global Leaders

    The world’s leading specialist - last year we analysed media spend from over 250 advertisers

  • Largest Consolidated Database

    Largest Consolidated Database

    The world’s largest cost database ($41bn pool)

  • Proprietary Tools

    Proprietary Tools

    Market-leading processes, tools and methodologies

  • Endorsed

    Endorsed

    Effectiveness partners of World Federation of Advertisers

  • Market Expertise

    Market Expertise

    Experienced practitioners with agency and advertiser backgrounds in all major markets

Our Media Value Measurement Services

Ebiuity Opinion
  • The peacock’s tail: are we damaging brands by chasing efficiency?
    Published on 08 November 2016

    Industry commentators don’t always get it right, but UK-based Rory Sutherland usually nails it. He recently wrote: “Like a peacock’s tail, advertising is not really about efficiency…A large part of advertising’s power comes from the fact that it is perceived to be expensive, and is broadcast at a wide audience in mass media, thus conveying [...]

  • From Inside the Ring: Programmatic Punch Round 1: Transparency
    Published on 07 November 2016

    The ad:tech conference is one of the leading industry events for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Ebiquity was honored to participate in the first day of the conference to speak [...]

  • Agency contracts in the legal spotlight
    Published on 06 October 2016

    Stephen Broderick, CEO of FirmDecisions, argues that advertisers should take action to ensure their media agency contracts promote their best interests. In June 2016, the U.S. Association of National Advertisers (ANA) published the findings of a research study it had commissioned into the transparency of media buying behavior of media agencies in the U.S. marketplace. [...]