Media Value Measurement in 2 minutes – watch our video
Media Value Measurement
Drive transparency and improve media performance
(It has) already paid for itself as we were given a refund from a publisher because of poor performance... a real eye-opener.
Retail client (Digital Performance Measurement)
Media is becoming increasingly complex and transparency a growing concern for marketers, especially in digital. As a result, brands are finding it more difficult to have confidence that they are managing their investment well enough and that they are getting the best results.
Our expert practitioners ensure that our clients’ media strategies and plans are built to deliver their communication objectives. Our proprietary tools help us to derive the insights and recommendations necessary to improve both efficiency and effectiveness.
Questions we answer for media, marketing, and procurement teams
Media Value Measurement In Brief
The world’s leading specialist - last year we analysed media spend from over 250 advertisers
Largest Consolidated Database
The world’s largest cost database ($41bn pool)
Market-leading processes, tools and methodologies
Effectiveness partners of World Federation of Advertisers
Experienced practitioners with agency and advertiser backgrounds in all major markets
The peacock’s tail: are we damaging brands by chasing efficiency?
Published on 08 November 2016
Industry commentators don’t always get it right, but UK-based Rory Sutherland usually nails it. He recently wrote: “Like a peacock’s tail, advertising is not really about efficiency…A large part of advertising’s power comes from the fact that it is perceived to be expensive, and is broadcast at a wide audience in mass media, thus conveying [...]
From Inside the Ring: Programmatic Punch Round 1: Transparency
Published on 07 November 2016
The ad:tech conference is one of the leading industry events for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Ebiquity was honored to participate in the first day of the conference to speak [...]
Agency contracts in the legal spotlight
Published on 06 October 2016
Stephen Broderick, CEO of FirmDecisions, argues that advertisers should take action to ensure their media agency contracts promote their best interests. In June 2016, the U.S. Association of National Advertisers (ANA) published the findings of a research study it had commissioned into the transparency of media buying behavior of media agencies in the U.S. marketplace. [...]