Media Value Measurement

Drive transparency and improve media performance

  • (It has) already paid for itself as we were given a refund from a publisher because of poor performance... a real eye-opener.

    Retail client (Digital Performance Measurement)

  • Programmatic: Seeing through the financial fog

    An in-market analysis of programmatic media at the transaction level

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  • Demystifying Digital

    A guide to better digital marketing featuring expert advice on the biggest challenges marketers face in digital today.

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  • WFA/Ebiquity Report:

    Online Advertising Effectiveness

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  • Transparency in the walled garden: reasons to be cautiously cheerful

    Find out more
  • WFA/Ebiquity Report:

    Recommendations on global ad server management - suppliers, contracts, costs and functionality

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  • Laetitia Zinetti on:

    The pre-pitch checklist: five crucial steps for advertisers

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  • Are we just scratching the surface of transparency in digital?

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  • Media Agency Contract Advice

    New partnership with Reed Smith to provide advice and legal counsel

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Media is becoming increasingly complex and transparency a growing concern for marketers, especially in digital. As a result, brands are finding it more difficult to have confidence that they are managing their investment well enough and that they are getting the best results.

Our expert practitioners ensure that our clients’ media strategies and plans are built to deliver their communication objectives. Our proprietary tools help us to derive the insights and recommendations necessary to improve both efficiency and effectiveness.

Media Value Measurement In Brief

  • Global Leaders

    Global Leaders

    The world’s leading specialist - last year we analysed media spend from over 250 advertisers

  • Largest Consolidated Database

    Largest Consolidated Database

    The world’s largest cost database ($41bn pool)

  • Proprietary Tools

    Proprietary Tools

    Market-leading processes, tools and methodologies

  • Endorsed

    Endorsed

    Effectiveness partners of World Federation of Advertisers

  • Market Expertise

    Market Expertise

    Experienced practitioners with agency and advertiser backgrounds in all major markets

Our Media Value Measurement Services