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Media Value Measurement
Drive transparency and improve media performance
(It has) already paid for itself as we were given a refund from a publisher because of poor performance... a real eye-opener.
Retail client (Digital Performance Measurement)
Media is becoming increasingly complex and transparency a growing concern for marketers, especially in digital. As a result, brands are finding it more difficult to have confidence that they are managing their investment well enough and that they are getting the best results.
Our expert practitioners ensure that our clients’ media strategies and plans are built to deliver their communication objectives. Our proprietary tools help us to derive the insights and recommendations necessary to improve both efficiency and effectiveness.
Questions we answer for media, marketing, and procurement teams
Media Value Measurement In Brief
The world’s leading specialist - last year we analysed media spend from over 250 advertisers
Largest Consolidated Database
The world’s largest cost database ($41bn pool)
Market-leading processes, tools and methodologies
Effectiveness partners of World Federation of Advertisers
Experienced practitioners with agency and advertiser backgrounds in all major markets
Media Transparency: how advertisers should address the challenges
Published on 16 February 2017
There is a common misconception that media transparency is primarily about media trading incentives such as rebates, and therefore mainly of interest to procurement people. As highlighted by Bill Bruno’s article in the current edition of Response, nothing could be further from the truth. Media transparency has multiple aspects and it affects advertisers’ business performance [...]
Facebook: new flexibility towards outside measurement is necessary, but not sufficient
Published on 13 February 2017
With great power comes great responsibility, and no-one is more powerful in today’s media industry than Facebook and Google. Facebook and Google take over two-thirds of U.S. and over 70 percent of all worldwide digital advertising spend (including search). Facebook in particular grew strongly in 2016, with advertising revenues up over 53 percent in Q4 2016, [...]
Cleaning up the online advertising industry: time for industry action
Published on 10 February 2017
The Times of London yesterday led with the story that brands are inadvertently funding terrorist and other illegal or unethical entities through advertising placed on their web content. The leader column in particular was especially direct, stating: “Thanks to the failure of technology companies and media agencies, British firms have found themselves advertising on extremist [...]