Cost Savings & Guarantee Tracking in 3 minutes – watch our video
Cost Savings & Guarantee Tracking
Analysis determining how media agencies deliver against promises and performance targets.
We got a much clearer picture of how our agencies are delivering across the world.
Ebiquity helps media teams and marketing procurement professionals with the complex task of demonstrating year-on-year media cost savings across multiple territories. In an increasingly opaque media market, our objectivity, expertise and processes give brands peace of mind that their agency is improving buying performance.
Enabling PRIP administration
The reports our tracking service generates give clients the tools to set KPIs to incentivize and remunerate their agencies based on the cost and quality of their media buying.
Simplifying complex data collection
At the heart of this service lies Ebiquity ValueTrack, our proprietary web-based ‘analytics engine’. It facilitates the reliable, straight-forward data capture from agencies and the delivery of data to clients. Its dashboards allow us to report to local and central client teams.
Ebiquity recruits and retains respected and experienced experts in local markets with client, agency and consultancy backgrounds. In other markets we work with carefully selected third-parties with similar expertise. Our international clients who seek to make comparisons across markets welcome the rigid methodology each of our teams can employ. Our clients value the expertise of our local teams; better people produce the better recommendations. Our talent is spread throughout Europe, North America and increasingly in Asia Pacific.
Market and data know-how
The complexity of media data from around the world requires our expert practitioners in local markets to validate and normalize it, taking into account seasonality, channels, day-parts and other variables. Their knowledge enables them to challenge agency figures when required.
Worldwide, no-one measures more cost-savings guarantee programes than Ebiquity. We work with clients of all kinds, including one for whom we track savings from over 30 markets across numerous divisions.
Questions we answer for media, marketing and procurement teams
?How can I measure on a like-for-like basis if my buying conditions have improved vs last year?
?How can I be sure that my agency is delivering its media pricing guarantees?
?How does its performance by medium differ across the world?
Cost Savings & Guarantee Tracking In Brief
Establishing true year-on-year buying performance
Enabling PRIP design and administration
Local practitioners with specialist knowledge
ValueTrack data-capture and analytics engine
Unrivaled scale and expertise
Protect and survive: how successful brands compete in FMCG today
Published on 12 October 2015
The latest Open House event hosted by Ebiquity provided a forum for leading marketers to set aside the day job for a couple of hours, learn from industry experts, and discuss techniques and approaches our experience has shown help brands thrive in today’s super-competitive FMCG retail market. UK CEO Morag Blazey looks back on the [...]
Media Agencies: the route to the C-Suite – Part One: becoming technology and data partners
Published on 10 August 2015
The big media agency groups have long felt frustrated that they don’t get the Board-level recognition they deserve from clients, even though they often handle millions of dollars of client spend. The omnipresence of Procurement has been seen by some as a barrier to high-level recognition, casting media agencies as suppliers not strategic partners. The [...]
The Case For Data Pooling
Published on 06 July 2015
To pool or not to pool – that is the question, particularly in the wake of changes to market dynamics and media trading processes. Martin Sambrook, Ebiquity’s International Practice Leader for Media Audit and Effectiveness, argues that data pooling has never mattered more. An argument has been developing in recent years that the well-evolved technique [...]