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Digital Performance Measurement
Consultancy and tools to measure, benchmark and improve online effectiveness
Visibility from Ebiquity has already paid for itself as we were given a refund from a publisher because of poor performance... a real eye-opener.
In an ever-changing digital media ecosystem, our clients want to know, what’s being seen, by whom and where, what’s not working, why, and what they can do to improve the efficiency and effectiveness of their activity across all digital channels.
Complexity and accountability
Media is evolving at pace and offering plenty of new opportunities to reach consumers. Agencies are perpetually developing and acquiring technology, while buying modes like programmatic are becoming ever-more complex. The evolution means that standard metrics are yet to be defined, making it challenging for brands to measure the value of their digital investments. In addition there is opacity in ad placement, non-human trafficm and undisclosed agency profits. It’s no surprise brands are experiencing skills gaps and lacking confidence in the performance of their digital activity.
Drive for transparency beyond just cost
We assist our clients in a variety of ways. We provide online performance tracking including ad verification, and benchmark true cost of media versus the market. We undertake performance review in search and social media, and offer digital media consultancy throughout the campaign process, improve in-house skills, and drive greater transparency and results.
Digital goal setting and monitoring
We encourage simplified, meaningful goal setting based on clear priorities. Built on brand challenges and objectives, KPIs are recommended and monitored throughout the campaign. This leads to greater understanding and accountability from the agency; confidence is instilled along the way as best practice is adopted.
Tools and techniques to evaluate digital performance over time
Data is analyzed using our proprietary software, custom built to help derive insights and recommendations for continual improvement. Our independence means both advertisers and agencies trust our team of experts and our processes to produce objective analysis and recommendations.
Questions we answer for media, digital, marketing, and marketing procurement
?Does my agency manage my digital budget efficiently? How do I take control?
?Is my digital media working?
?What is the perception of my brand across social media?
Digital Performance Measurement In Brief
Thorough and objective benchmark to hold agency to account and set meaningful goals
Real-time campaign optimization and closer agency management
Higher reach, greater efficiency & stronger results
Dedicated workshop to improve skills, confidence and performance
Unique 100 point scoring system benchmarking engagement, sentiment and more
Caveat Outdoor: Getting the best from OOH
Published on 01 February 2017
A quiet revolution has been underway for some time in out of home (OOH) media. Digital sites are now commonplace – a third of sites in the UK market are now digitized, and the pace of transformation is accelerating. Digital OOH offers advertisers innovative opportunities for arresting creative. The medium also allows advertisers to reach [...]
Digital Media Essentials for Marketers, 1 Day workshop
Published on 05 September 2016
This intensive one day workshop is designed for marketers looking to further their understanding of digital. Over the past 5 years Ebiquity have trained over 400 marketers, focusing on the key areas they need to know and may not have learned from their agency partners. The focus is to drive greater transparency and accountability for [...]
Ebiquity & FirmDecisions – ANA Recommendations Webinar
Published on 18 August 2016
We hosted a webinar on Monday, August 15th 2016 about the ANA’s recent media transparency initiative for some of our 1,100 clients worldwide. We were asked to explain what the ANA’s investigation found, and explore what their recommendations, jointly published with Ebiquity and FirmDecisions, mean for brands in the US and beyond. Over 100 of [...]