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Digital Performance Measurement
Consultancy and tools to measure, benchmark and improve online effectiveness
Visibility from Ebiquity has already paid for itself as we were given a refund from a publisher because of poor performance... a real eye-opener.
In an ever-changing digital media ecosystem, our clients want to know, what’s being seen, by whom and where, what’s not working, why, and what they can do to improve the efficiency and effectiveness of their activity across all digital channels.
Complexity and accountability
Media is evolving at pace and offering plenty of new opportunities to reach consumers. Agencies are perpetually developing and acquiring technology, while buying modes like programmatic are becoming ever-more complex. The evolution means that standard metrics are yet to be defined, making it challenging for brands to measure the value of their digital investments. In addition there is opacity in ad placement, non-human trafficm and undisclosed agency profits. It’s no surprise brands are experiencing skills gaps and lacking confidence in the performance of their digital activity.
Drive for transparency beyond just cost
We assist our clients in a variety of ways. We provide online performance tracking including ad verification, and benchmark true cost of media versus the market. We undertake performance review in search and social media, and offer digital media consultancy throughout the campaign process, improve in-house skills, and drive greater transparency and results.
Digital goal setting and monitoring
We encourage simplified, meaningful goal setting based on clear priorities. Built on brand challenges and objectives, KPIs are recommended and monitored throughout the campaign. This leads to greater understanding and accountability from the agency; confidence is instilled along the way as best practice is adopted.
Tools and techniques to evaluate digital performance over time
Data is analyzed using our proprietary software, custom built to help derive insights and recommendations for continual improvement. Our independence means both advertisers and agencies trust our team of experts and our processes to produce objective analysis and recommendations.
Questions we answer for media, digital, marketing, and marketing procurement
?Does my agency manage my digital budget efficiently? How do I take control?
?Is my digital media working?
?What is the perception of my brand across social media?
Digital Performance Measurement In Brief
Thorough and objective benchmark to hold agency to account and set meaningful goals
Real-time campaign optimization and closer agency management
Higher reach, greater efficiency & stronger results
Dedicated workshop to improve skills, confidence and performance
Unique 100 point scoring system benchmarking engagement, sentiment and more
Are we just scratching the surface of transparency in digital?
Published on 22 March 2017
Tim Hussain, Head of Digital at Ebiquity UK, believes that the action taken by advertisers and agencies in the face of uncontrolled placement of ads on Google and YouTube represents just the tip of the iceberg. There have been some pretty seismic announcements in recent days in the world of digital advertising. Havas, one of [...]
It’s become evident in recent years that there is a growing trend to increase investment in online advertising to reach younger adults. On initial consideration this appears logical, as younger, digitally-native consumers are among the earliest adopters of new technology and we have witnessed a large rise in time spent by this age group consuming [...]
Transparency in the walled garden: reasons to be cautiously cheerful
Published on 06 March 2017
Tim Hussain, Head of Digital at Ebiquity UK, gives a guarded welcome to recent progress in the drive towards transparency in digital advertising’s ‘walled gardens’. At last week’s ANA Media Conference in Florida, the subject of the measurement of users of ‘walled gardens’ was high up on advertisers’ agendas. This was made startlingly clear by [...]