View our client testimonials and case studies
Strategic Media Consultancy
Expert help in an increasingly complex and non-transparent area
The rigour and depth of Ebiquity’s approach, along with their open collaboration with our agency partner, has surfaced clear, quick wins. It has also provided a strong strategic platform for driving performance over the longer term
World Leading Mobile Communications Provider
For the progressive advertiser, today’s media landscape offers unprecedented opportunities to connect with customers. But its complexity threatens to overwhelm even the best-informed marketer.
Objective tailored advice
Our independence and unrivaled media experience across the world mean that our consultants are ideally placed to help you capitalize on the ever-evolving media market, making your investments more efficient and more effective. For our specialist Media Consultancy team, one size definitely does not fit all. We begin every engagement with a focused situational assessment to understand the specific issues and unique circumstances you face. Our media experts develop a tailored roadmap to address your brand’s most pressing needs. We offer a comprehensive blend of strategic and tactical services, addressing advertisers’ biggest challenges.
Technology and Data
We help you own and manage your data and ad technology
Advertisers should take ownership of all data generated by their advertising activity and exert control over all media ad technology used on their behalf. We help you select and deploy the most relevant advertising technology for your needs and advise you how to make the best use of your data.
We do this through Media Data & Ad Tech Assurance. Find out more.
Organization and Operations
We help you create the right internal marcomms structure
Seismic changes in the media landscape in recent years mean many advertisers are simply not set up internally to understand and optimize media performance in the increasingly digital world. We help define and implement a more efficient operation, fit-for-purpose in a modern marketing organization.
We do this through Marcomms Operations. Find out more.
Training and Development
We help you develop your team, instilling knowledge and confidence
“What’s our Pinterest strategy? Should we even have one?” “How can we use VOD to amplify linear TV advertising?” The bewildering pace at which media technologies, channels, and platforms are developing and changing means that today’s marketers need to invest in continuous personal development. We help raise our client teams’ capabilities through interactive training and development.
We do this through tailored Media Training workshops and best-practice implementation. Find out more.
Selection and Management
We help you to choose and manage the right agency partners
To deliver the best possible return on marketing investment, advertisers need to work in close and genuine partnership with their agency partners. We help you select the best partner and establish efficient, transparent relationships with your different agency partners. Sometimes this means embarking on a new partnership; sometimes it means restoring trust and transparency to an existing one.
We do this through Media Agency Pitch Management to find the perfect partner to suit your needs. Find out more.
And we do this through an Agency Process Review to stimulate better agency performance. Find out more.
Contracts and Remuneration
We help you get the agency contract clauses you need
Advertisers should ensure that contracts with media agencies contain robust provisions to deliver full transparency and define the most appropriate remuneration schemes. We help you develop the best contracts with your agencies – or upgrade existing contracts.
We do this through Media Agency Contract Management in partnership with expert media legal counsel, Reed Smith. Find out more.
Planning and Strategy
We help you develop the optimal media strategy and the plans that are right for you
As technology, channels, and media platforms continue to develop, your media planning and campaign strategies must evolve too. We help you assess and fine-tune agency media strategy and campaign planning to optimize media and marketing performance.
We do this through Planning & Strategy Assessment and execution. Find out more.
Strategic Media Consultancy In Brief
Experienced practitioners with agency, advertiser, and consultancy backgrounds
Improving brands' ability to implement efficient operations
Getting it Right
Getting the right agency, the right incentives, and the right contract
Experienced data and technology advisors
A scored appraisal of working practices to then enhance knowledge and agency management
Facebook: new flexibility towards outside measurement is necessary, but not sufficient
Published on 13 February 2017
With great power comes great responsibility, and no-one is more powerful in today’s media industry than Facebook and Google. Facebook and Google take over two-thirds of U.S. and over 70 percent of all worldwide digital advertising spend (including search). Facebook in particular grew strongly in 2016, with advertising revenues up over 53 percent in Q4 2016, [...]
Ebiquity in the Press: MillerCoors follows ANA/Ebiquity recommendations on media transparency
Published on 09 February 2017
MillerCoors this week announced they are to move their US media planning and buying business from Interpublic to Publicis. As part of the review, Brad Feinberg, Senior Director of Media and Consumer Connections at MillerCoors said, “We spent a lot of time in trying to adhere to the ANA/ Ebiquity recommendations from a contracting standpoint as it relates to [...]
The four big challenges for advertisers in 2017
Published on 08 February 2017
2016 presented ongoing challenges for advertisers seeking transparency and accountability from their media agencies. The ANA/K2 Intelligence report published in June confirmed the existence of undisclosed rebates in the U.S. market for the first time. Meanwhile, agency groups continued their attempts to control the client’s choice of auditor by inserting their own preferences into the [...]