ANA Media Transparency Initiative

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ANA Media Transparency Initiative

The U.S. Association of National Advertisers (ANA) released their full Media Transparency Initiative, looking directly at the issue of transparency in the U.S. advertising industry.

ANA Contract Image

The U.S. Association of National Advertisers (ANA) released the full findings of their Media Transparency Initiative, set to demystify the landscape and provide a clarifying perspective on the state of transparency and on non-transparent behaviors in the market. The study also outlines practical solutions and best practice behaviors that can move the industry forward.

Ebiquity & FirmDecisions' Role

As marketing experts and contract compliance specialists, Ebiquity and FirmDecisions, respectively, were commissioned to identify the potential implications for advertisers of the findings contained in K2 Intelligence's study. Their work focuses on contract provisions and principles, and provides best practice advice for advertisers to help them to develop practical solutions.

Ebiquity and FirmDecisions did not participate in the interviews that formed the foundation of the assessment and, like the ANA, is unaware of which specific companies and individuals were interviewed.

Read the full K2 Intelligence Report

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Read the full ANA, Ebiquity & FirmDecisions guidelines for achieving media transparency

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Related Materials

ANA - Press Release

Ebiquity & FirmDecisions - ANA Recommendations Webinar

Join us as we delve into the recommendations from the ANA,and take a look at the next steps for the industry.

ANA - Press Release

Press Release - Ebiquity / FirmDecisions Guidelines

New York, July 18, 2016 - Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released today by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions.

ANA - Press Release

Press Release - K2 Intelligence Report

New York, June 7, 2016 - Numerous non-transparent business practices, including cash rebates to media agencies, were found in a sample of the U.S. media ad buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers).

Ebiquity on Transparency

  • Media Agency Contracts

    Article: Media agency contracts: new analysis reveals alarming gaps
    Author: Stephen Broderick, CEO, FirmDecisions

    Analysis from FirmDecisions, the world’s largest independent global marketing auditor, reveals interesting statistics on the current status of contracts between the world’s advertisers and their media agencies.

  • Digital Ad Transparency

    Article: Digital ad transparency in the Netherlands
    Author: Ruben Schruers, Digital Consultant, Ebiquity

    The media landscape in the Netherlands is evolving quickly into a digital-first ecosystem. Ruben-Schreurs, Digital Consultant at Ebiquity, argues that transparency has never been more important - or more necessary.

  • The Key to Accountability

    Article: The key to accountability and transparency in online advertising control
    Author: Nick Manning, Chief Strategy Officer, Ebiquity

    How to achieve accountability and transparency in online advertising with an increasingly influential and powerful audience: procurement.

  • Agency Relationships

    Article: Like marriage, great client - agency relationships need constant vigilance
    Author: Stephen Broderick, CEO, FirmDecisions

    Over recent years, it is clear that trust between media agencies and advertisers has eroded. Across the world, the onward march of programmatic buying and decreased transparency have done nothing to help.

  • Financial Transparency

    Interview / Presentation: Festival of Media 2015 - David Brocklehurst on Financial Transparency
    Author: David Brocklehurst, Managing Director (APAC), FirmDecisions

    In this interview, after reflecting on the observation that agency fees have been coming down while their profits have been going up, David talks about the way in which agency groups have created new revenue streams via new divisions or services that are separately contracted.

  • Accountability & Transparency

    Paper: Accountability and transparency in media today: An Ebiquity guide
    Author: Nick Manning, Chief Strategy Officer, Ebiquity

    How to achieve accountability and transparency in online advertising with an increasingly influential and powerful audience: procurement.