Data-driven insights

Our approach to data-driven marketing helps brands around the world optimize the efficiency and effectiveness of their paid, earned and owned marketing communications.

Market
Intelligence

The software and insights to understand what is being said about brands, and how best to adjust communication strategy.

Homepage MI Circle
Marketing Performance
Optimization

Research, analytics and platforms to improve the impact of activity on core performance metrics.

Homepage MP Circle
Media Value
Measurement

Proprietary tools and analysis to hold agencies to account and improve future spend performance.

Homepage MVM Circle
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Greater brand and business performance

We collect, aggregate and analyze vast amounts of online and offline marketing data to enable our experts to provide brands with a better understanding of what is going on in their market, how they are performing, and what they can do to improve. Our consultancy and software services are built upon this data, expertise and our independence from the media transaction process. Across the three areas of our business, we enhance brands’ capabilities, instil greater accountability and assist their pursuit of transparency with their agency partners.


Ebiquity explained

Questions we answer for clients

Ebiquity isn't owned by people who buy or sell media. This means we always recommend what is best for our clients when helping them answer...

  • What impact does our marketing activity have on business performance (particularly in the area of media and communications)? How can we deliver improved ROI?
  • What results is our digital activity really achieving?
  • How can we best evaluate agency performance?
  • What effect is our paid and earned activity having on our reputation?
  • What can we learn from our competitors communication strategies?

Ebiquity In Brief

  • Our Clients

    Our Clients

    We work with 1,200+ clients worldwide including 91 of the top 100 global advertisers

  • Benchmarking

    Benchmarking

    Last year we analyzed $20bn of media spend from over 300 brands

  • Global Locations

    Global Locations

    Global expertise and offices in 14 countries

  • Marketing ROI

    Marketing ROI

    We’ve conducted 500 effectiveness projects evaluating $16bn of marketing spend

  • Advertising

    Advertising

    Our advertising database contains over 20 million creative executions from over 80 countries

  • Reputation

    Reputation

    Our reputation research has helped over 500 world class clients while winning 89 industry awards

  • Our People

    Our People

    Employing over 800 people with agency, client and consultancy backgrounds

  • Investors

    Investors

    London Stock Exchange AIM-listed with over $100m turnover

Ebiuity Opinion
  • Response Issue 15: The Asia-Pacific Issue
    Published on Tuesday, March 11, 2014

    Welcome to Response, Ebiquity’s quarterly publication on international marcoms. Content includes research into global media transparency, social media advertising best practice and Asia-Pacific articles from Ebiquity local offices; a look at CSR in APAC, cultural representation in Australian advertising, media trading in China and the advertising behind the Tourism Australia brand. Issue 15 contents: Cover

  • Response Issue 14
    Published on Monday, January 20, 2014

    Welcome to Response, Ebiquity’s quarterly publication on international marcoms. Issue 14 includes independent research into ’what defines a successful brand’, ISBA’s Bob Wootton discusses transparency, we compare Johnnie Walker’s UK and US communication messages. Plus advice and thought leadership on search engine best practice, predictive analytics, mobile apps, auto-mated media planning and the key issues for media

  • Ebiquity cements its capabilities in China with its acquisition of CMCG
    Published on Friday, January 10, 2014

    Ebiquity has today announced its acquisition of China Media Consulting Group Limited (CMCG), the leading independent media auditing and benchmarking company in China. The deal formalizes the ongoing relationship between the two companies and further improves Ebiquity’s ability to measure the value brands’ receive from their media investments across world’s biggest advertising markets. CMCG was