Advertising Intelligence

Suivez l’activité de vos concurrents à travers le monde

  • Without a doubt, this saves us a vast amount of time, and gives us confidence that we’re on top of what’s going on in our overseas markets.

    Financial Services client

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    Find out about our new international advertising intelligence platform

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    Need some advertising creatives from our database?

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  • Aaron Rigby on:

    Digital continues to drive innovation in Australian ad market in 2015

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  • Results

    Australian drinks industry thrives on innovative ad planning, response tool

    View case study

Ebiquity est le leader mondial de la veille concurrentielle publicitaire. Les marques et leurs agences nous consultent pour savoir qui communique, combien elles dépensent, ce qu’elles disent, où et quand. Ces informations permettent à nos clients de saisir des opportunités, répondre aux menaces et développer des campagnes plus efficaces. 

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Suivez l’activité de vos concurrents à travers le monde

La base de données publicitaire harmonisée la plus importante au monde

La base de données internationale d’Ebiquity contient plus de 15 millions de publicités depuis les années 1950 à nos jours. Des milliers de publicités sont capturées quotidiennement dans 80 pays – vidéos digitales, display, TV et presse – pour répondre aux besoins spécifiques de nos clients.

Les publicités sont harmonisées par notre data center et indexées selon une méthodologie unique. Ainsi nos clients peuvent ainsi retrouver facilement les publicités et leurs résultats de recherche sont cohérents et homogènes d’un marché à l’autre.

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Aider les marques leader dans le monde

Plus de 250 multinationales de tous secteurs, y compris les agences, s’appuient sur les services d’Advertising Intelligence d’Ebiquity. Ainsi que de nombreuses marques locales. Toutes ont besoin d’un outil complet, fiable et pratique pour suivre l’activité de leurs concurrents.

Nous sommes sûrs de savoir, en temps et en heure, qui fait quoi, où et quand

Client dans l’électronique grand public

La plateforme de recherche complète

Le Portfolio Ebiquity apporte aux clients l’information publicitaire dont ils ont besoin pour développer des campagnes plus efficaces. Notre plateforme est adaptable aux exigences spécifiques de chaque client. Nous offrons une interface 100% création, ou une interface qui relie les créations avec les dépenses correspondantes. La plateforme qui vient d’être redéveloppée est plus rapide, plus simple d’utilisation et comprend une meilleure capture de la vidéo digitale, plus d’analyses et une plus grande compatibilité avec les tablettes.

  • Alertes

    Soyez informé des nouvelles campagnes

  • Outil intelligent

    Personnalisable selon les besoins

  • Moteur de recherche intuitif

    Recherche prédictive pour des résultats plus rapides

  • Playlists

    Groupez les publicités ensemble pour télécharger ou exporter plus facilement

  • Tags utilisateur

    Tagging de mots-clés pour faire des annonces plus facile de regrouper et de partager

  • Téléchargements en Haute Définition

    Lecture plus claire, présentations plus professionnelles

  • Partage de fichiers

    En HTML, PDF, MS apps et plus

  • Aide à la présentation

    Générateur de storyboards et templates

Le nouveau Portfolio simplifie la veille concurrentielle et me permet de réaliser des tâches importantes plus rapidement. J’aime beaucoup!

Client de la finance

Demandez un essai gratuit de 7 jours

Capture de vidéo digitale de qualité supérieure

Nous pigeons les réseaux sociaux à travers les chaines les plus populaires, en explorant les pages et en capturant des centaines de pré-rolls et post-rolls quotidiennement. Nous surveillons également les chaînes Youtube officielles des marques afin de piger le brand content. En utilisant des serveurs proxy géo-localisés et des profils utilisateurs, nous pouvons suivre plus précisément les publicités selon leur ciblage démographique ou comportemental.

Insights concurrentiels plan média

Les clients peuvent voir où leurs concurrents communiquent, à quelle fréquence et dans quels volumes. Nous relions les dépenses publicitaires à chaque exécution et ainsi le coût de chaque campagne. Nos tableaux de bord représentent les données en modules interactifs et notre générateur de graphiques et de rapports permet aux utilisateurs de les extraire et de les visualiser facilement. Nos fonctions populaires incluent la part de voix, les timelines de dépenses publicitaires, le top des campagnes, le phasing des campagnes, les rapports d’investissements ainsi que notre assistant de configuration.

Contexte, commentaires et analyses

Les clients les plus exigeants choisissent notre plateforme Portfolio+. En analysant chaque brief, nos experts en catégorisation déterminent quelles nouvelles créations seront importantes pour le client et pourquoi. Ils traduisent les copys, analysent les tendances et ajoutent leurs commentaires avant d’envoyer aux clients leurs alertes hebdomadaires personnalisées ; l’Advertising intelligence simplifiée.

Comment pouvons-nous vous aider ?

Pour certains clients nous fournissons des publicités sur demande; Ebiquity AdSearch est une plateforme en ligne de créations publicitaires du monde entier, idéale pour les competitor reviews, les compétitions ou les projets de recherche. Notre Service Client, dévoué et expérimenté, est disponible pour discuter de vos besoins et vous fournir rapidement les publicités requises. Contactez l’équipe par Email ou par téléphone au +44 (0) 20 7650 9900

Demander des créations publicitaires

C’est comme avoir un autre membre d’équipe sous la main quand nous avons besoin d’aide

Client du tourisme

Contactez-nous

First choice for brands

Ebiquity Portfolio is the advertising tracking service preferred by UK insight teams and marketers who need to understand what their competitors are advertising and analyze how much they are spending. The timeliness of our data and speed of reporting allows them to react quickly. Our accurate spend estimates instills confidence, while the depth of our data and categorization means clients get maximum value from the data.

Comprehensive data...

10,000 ads are added to our database every week so our clients get the complete picture of what's happening in their market. We capture digital display, email, and competitor webpages to meet clients' changing needs. We monitor in excess of 40 TV stations, 30 radio stations, and over 1000 print titles alongside cinema and outdoor. In addition we have robust panels providing direct mail and door-drop data.

...when clients need it.

Comprehensive insertion tracking means Ebiquity clients see new ads quicker than their competitors. It also attracts major online and offline media owners and regulatory bodies, who we count among our clients.

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A truer picture of competitor TV spend

Ebiquity's media auditing cost pools and in-house expertise mean our spend estimates are more accurate than those produced by discounted ratecard methodology. We're able to deliver daily, weekly and monthly spend reports quicker than anyone else, meaning Ebiquity clients can plan their spend, and adjust their channel mix when they need to.

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Unique depths, unique benefits

The depth of Ebiquity's data capture allows our clients to get more from their data. They can search for featured brands within retail ads, for promotional tie-ins like competitions, and for who is using which social media tags. Our free-text search means they can more easily analyze seasonal campaigns, for example, and messaging using particular keywords. Our TV monitoring captures both ads and sponsorship idents, while our direct mail and door-drop data allows audience demographic analysis.

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Delivered with ease

Subscribers tell us how easy to use our online platform is to use. Subscribers to Ebiquity Portfolio can export to Word, Excel and their own PowerPoint templates, making internal reporting straightforward.

Fast paced, which is important when you have to do something which is out of the ordinary/urgent.

Supermarket client

Our market-leading client service team trains clients, configures alerts and creates bespoke reports for them using their industry knowledge. They remain on hand throughout the contract, covering the entire working week. They also produce ad hoc reports for non-subscribers.

Collaborative, knowledgeable and highly professional... in a friendly and enjoyable manner.

Agency client

Favored across the industry

Ebiquity provides independent advertising monitoring and competitive analysis to key advertisers and agencies across Australia and internationally. We provide analysis and insights to advertisers, media agencies, and creative agencies as well as industry associations and government departments.

Ebiquity Mobile - A fast, dynamic tablet dashboard app updated daily with your category's advertising activity

Ebiquity Portfolio - The most advanced competitor advertising intelligence website tool. Stay informed on all new campaigns with daily email alerts and access years of back data. Analyze both the creative messages and the spend weight behind them

AdSearch - Fast and expert advice to help you find the right ads. Call +61 2 9099 4008 if you would like help finding an ad

Insight - Customised reporting designed to your specific needs. Short, concise and actionable insights - weekly, monthly, quarterly. Click here for more

Unrivaled media monitoring

Our media coverage is best in market. Our Sydney team monitors over 15 million ads per year for our clients, across all main media.
Comprehensive coverage is important to our clients. We are continually investing in technology to do it better and deliver it to our clients faster.

  • Free-to-air TV channels across the 5 major metro markets

  • Subscription TV channels

    (Creative only - exclusive agreement with MCN)

  • National newspapers

  • Regional & local newspapers

  • Magazines

  • Radio stations

  • Websites

  • Digital Video

    (pre- & post roll advertising) from main YouTube channels

  • National Outdoor

    feed from partnership with major Outdoor media owners

  • Free-to-air NZ TV channels

Digital monitoring that matters

The digital media market is rapidly developing, making it difficult to track competitor activity across all channels. Digital monitoring demands change equally quickly. Investment by Ebiquity in this area means we'll soon be adding more digital channels to our display and digtial video.

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Back data to 1981

With our Australian monitoring service launching in 1981, we have decades of advertising creative ready for our clients to access and analyze giving us unrivalled back data in the Australian marketplace.

Superior digital video capture

We monitor activity on popular social media channels, exploring pages, playing, and capturing hundreds of featured pre- and post-roll ads daily. In addition we monitor official YouTube channels of competitors to track official brand content. Using geo-specific proxy servers and user profiles, we can monitor more accurately ads targeted at specific audiences both demographically and behaviorally.

Unique depths, unique benefits

The depth of Ebiquity's data capture allows our clients to get more from their data. Every single ad is tagged with a description that is written by a human operator giving context to an ad. These keywords can then be analyzed across total categories or markets giving the ability to drive powerful research for different positioning strategies at a macro level. Want to know how much price point activity competitors are running against brand building strategies? We can do that. Want to know how that activity has changed over the past 5 years? We can do that too.

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A truer picture of competitor TV spend

Our TV spend estimates are based on an aggregated average spend of a $10 million advertiser from our media benchmarking pool. They reflect time of year (seasonality), daypart and market. With this unique ability to estimate spend, we are able to deliver the best spend estimates for TV advertising in the marketplace.

Advertising intelligence made easy

Subscribers regularly tell us how easy the online platform is to use. Our market-leading client service team makes sure our clients are trained up and able to get the most out of their data. Our insight team works with our clients to provide bespoke targeted reports helping them take their data even further. They remain on hand throughout the contract covering the entire working week. Subscribers to Ebiquity Portfolio can export to Word, Excel and their own PowerPoint templates, making internal reporting straightforward.

Contact us for more, now

Expert client service

Our highly responsive client service team pride themselves on their speed to respond to client requests (within an hour during business hours). We make sure our clients are fully trained on the Portfolio service and hold as many training sessions and Q&A sessions as the client requires. The team also produce ad hoc reports for non-subscribers.
Email the team or call on +61 (2) 9299 7911

  • Aaron

  • Lia

  • Kate

  • Katie

  • Mungo

  • Richard

The Ebiquity team is always highly responsive to our needs and their generosity with their time has equipped us to use the data to its maximum potential.

Geoffrey Annison, PhD, Deputy Chief Executive, Australian Food & Grocery Council

A look at last year's biggest advertisers, categories & campaigns

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Better informed

German-based insight teams, marketers, publishers and agencies choose Ebiquity Portfolio to keep them informed of competitor advertising activity. Our accurate spend estimates instill confidence, while the depth of our data and categorization means clients get maximum value from the data.

  • Rapid alerts of breaking campaigns

    React quicker because nobody delivers creative or spend reports faster

  • Compliance, control, and brand management

    Monitor how brand guidelines are followed or not

  • Flexible approach to meet specific client challenges

    Need something unique? Want bespoke analysis or reporting? Just ask

  • Independent data from a single source

    A trusted supplier supplying everything in one place

Contact us for more, now

Comprehensive monitoring

We capture over 5000 new ads each week including digital display, pre-roll, and social media campaigns to meet our clients' changing needs. We monitor over 22 TV stations, 70 national and regional radio stations, and over 600 print titles along with outdoor. Our database dates back to the 1950s.
Some of the many channels we monitor:

Valuable planning aid

The depth of our data is the basis for strong and transparent media planning. Clients can search for creative styles and user-generated keywords and compile own reports from a flexible report builder. Our TV monitoring captures both ads and sponsorship idents while our poster and radio monitoring allows regional analysis. Our speed of reporting enables clients to plan their spend and adjust channel mix when they need to.

Easily accessible

Subscribers regularly tell us how easy the online platform is to use. Users of Ebiquity Portfolio can export to Word, Excel and their own PowerPoint templates, making internal reporting straightforward.

Our market-leading client service team trains clients, configures alerts and creates bespoke reports for them using their industry knowledge. They remain on hand throughout the contract covering the entire working week. They also produce ad hoc reports for non-subscribers.

Contact us for more, now

Questions we answer for marketers, insight teams, agencies, and media owners

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How do we create a space for ourselves in our markets?

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What are our competitors saying and spending?

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What can we learn from activity in our market?
Ebiuity Opinion
  • Reflecting on the Super Bowl Ads
    Published on mardi 14 février 2017

    After enjoying one of the most expensive advertising days of the year, as data analysts, we can’t help but judge what we see based on the measurability of that investment.  This year, on the day of the Super Bowl, advertisements generated $500 million in ad revenue for Fox, 21st Century Fox CEO James Murdoch said Monday, [...]

  • US Advertising: Super Bowl Brands with A Stance
    Published on mardi 14 février 2017

    Super Bowl 51 aired this past weekend, February 5th, on TVs across America. Thanks in part to the historic conclusion in overtime, the match was the fourth most viewed broadcast in American history with an estimated 111.3 million spectators. Going into overtime allowed four more commercials to air than anticipated, contributing to an estimated $509.6 [...]

  • Communications Insight Roundtable – Christmas Ads
    Published on lundi 12 décembre 2016

    Now that the dust has settled and all of the big advertisers have launched their Christmas campaigns out onto the airwaves and social media, it is time to take a look at this year’s crop of Christmas Ads and determine the winners and losers this year. As always John Lewis – still seen as the [...]