Publications & Rapports

Vous tenir informé

Actualités et opinions du réseau Ebiquity

Mises à jour régulières sur Marcomms aperçu internationale , tendances de la publicité , et le comportement de la marque . Lisez et vous abonner au magazine de réponse et le bulletin bi- mensuel Perspicacité

Rapports

Programmatic: Seeing through the financial fog

Programmatic: Seeing through the financial fog

In partnership with the U.S. Association of National Advertisers (ANA), the Association of Canadian Advertisers (ACA), and AD/FIN, we are proud to launch a first-of-its-kind study into programmatic media buying in the U.S. marketplace. Our common goal for the study was to investigate the costs and economics of the programmatic advertising ecosystem.

Télécharger

Upfront POV: The data & insights behind broadcast TV's biggest week for advertisers

Upfront POV: The data & insights behind broadcast TV's biggest week for advertisers

Each year, the Upfronts sweep through New York, bringing advertisers, agents, producers, media correspondents, and even celebrities together to discuss the upcoming year in broadcast. To help advertisers navigate the rapidly changing ad-buying landscape, Ebiquity published its annual Upfront Point-of-View (POV) Guide. The guide covers our thorough analysis of the unit-by-unit advertising investment data in our robust cost pool from many of the US’s largest brands to uncover real-world changes and discuss trends across the industry.

Télécharger

WFA & Ebiquity Report: Online Advertising Effectiveness

WFA & Ebiquity Report: Online Advertising Effectiveness

Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics. This report covers the rationale for increased investment, tracking & measurement of digital delivery and performance, satisfaction with digital measurement and reporting, experience & perceptions of effectiveness, concerns regarding investment and attitudes towards digital advertising.

Télécharger

Demystifying Digital: A guide to better digital marketing

Demystifying Digital: A guide to better digital marketing

The complexity and lack of transparency surrounding digital is compromising marketers’ ability to adapt to the speed and scale that new technology promises. We’ve created a guide to explain how marketers can reassert their authority over digital marketing.

Télécharger

WFA & Ebiquity Report: Recommendations on global ad server management - suppliers, contracts,

WFA & Ebiquity Report: Recommendations on global ad server management - suppliers, contracts,

Ebiquity have contributed to a recent WFA report designed to build a picture into how multinational brands are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.

Télécharger

ANA Media Transparency Initiative: Prescriptions, Principles, and Processes for Advertisers

ANA Media Transparency Initiative: Prescriptions, Principles, and Processes for Advertisers

Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions. These recommendations follow the ANA’s publication of its investigation into media transparency, conducted by K2 Intelligence, which found that non-transparent practices may be pervasive in the US media industry.

Télécharger

CMOs are partner-swapping as confidence in digital is tested

CMOs are partner-swapping as confidence in digital is tested

Senior marketers across the world are asking more questions of their existing agency partners, whilst recruiting new ones with the skills necessary to help them exploit the digital future. This is the key theme of a new strategic report resulting from joint research by Ebiquity and The CMO Council.

Télécharger

UK Media Forecasts for 2015

UK Media Forecasts for 2015

Strong performances for TV and Out-of-Home in 2014 and a recovering economy have led Ebiquity to forecasts upwards for the UK’s media market.

Télécharger

When Communications & Marketing Collide: An Ebiquity Research Study

When Communications & Marketing Collide: An Ebiquity Research Study

We asked Helen Dunne, editor of CorpComms Magazine, to undertake a unique survey of some of today’s biggest and most influential companies. By talking to comms and marketing leads in the same businesses, we wanted to discover where the current locus of control lies, and where the ball will land in the near future.

Télécharger

Accountability & Transparency In Media Today

Accountability & Transparency In Media Today

Created to help advertisers’ media and marketing procurement teams deliver greater brand and business performance, Ebiquity have created a guide to accountability and transparency.

Télécharger

Top 50 Advertisers Report 2015

Top 50 Advertisers Report 2015

We are pleased to present the third annual Top 50 Advertisers Report. Ebiquity provides independent advertising monitoring and analysis to key advertisers and agencies across Australia and Internationally.

Télécharger

Ebiquity Viewpoints

Ebiquity Viewpoint - Getting the promotional mix right Summer 2016 update

Ebiquity Viewpoint - Getting the promotional mix right Summer 2016 update

In 2015, Ebiquity's Head of Promotional Effectiveness, Martin Wheeler showed that it is eminently possible to ensure that promotions deliver real benefit despite the complexities involved in balancing the needs of both manufacturers and retailers. The devil is in the detail for brands and multi-brand companies looking to get the promotional mix right across all products and stock keeping units (SKUs) sold in all retailers. This is truer than ever in 2016, particularly for FMCG brands sold through major multiples.

Télécharger

Ebiquity Viewpoint - Macro Budget Allocation

Ebiquity Viewpoint - Macro Budget Allocation

How should you optimize budget allocation across your product portfolio? Could strategic scoring hold the answer? An Ebiquity viewpoint on how adding ‘market attractiveness’ factors to econometric models is making the total greater than the sum of the parts.

Télécharger

Ebiquity Viewpoint - Everything you always wanted to know about online video advertising

Ebiquity Viewpoint - Everything you always wanted to know about online video advertising

Simon Cross, Client and Product Development Director in Ebiquity’s UK media practice, encourages advertisers to thoroughly scrutinize the data, rationale, cost, and potential ROI before investing any of their budget in online video and VOD.

Télécharger

Ebiquity Viewpoint - Getting the promotional mix right

Ebiquity Viewpoint - Getting the promotional mix right

Martin Wheeler, Head of Promotional Effectiveness at Ebiquity, shows it is eminently possible to ensure that promotions deliver real benefit despite the complexities involved in balancing the needs of both manufacturers and retailers.

Télécharger

Ebiquity Viewpoint - Younger consumers: the modern media planner's needle in a haystack?

Ebiquity Viewpoint - Younger consumers: the modern media planner's needle in a haystack?

In 2015, Ebiquity Head of Promotional Effectiveness, Martin Wheeler showed that it is eminently possible to ensure that promotions deliver real benefit despite the complexities involved in balancing the needs of both manufacturers and retailers. The devil is in the detail for brands and multi-brand companies looking to get the promotional mix right across all products and stock keeping units (SKUs) sold in all retailers. This is truer than ever in 2016, particularly for FMCG brands sold through major multiples.

Télécharger

Ebiquity Viewpoint - The Digital Customer Journey

Ebiquity Viewpoint - The Digital Customer Journey

The prospect of optimizing the entire customer journey, across both online and offline touchpoints, is a daunting undertaking for many brand teams. Rob Beevers, Head of Ebiquity’s UK Multi Channel Analytics offers six detailed stepping stones on the way to effective digital personalization.

Télécharger