The marketing and communication landscape is constantly evolving, creating challenges for companies all over the world. Ebiquity's Insight team assists brands and agencies to unlock this complexity, by analysing brand behaviour, communication activity and trends on a local and global stage in order to give clients a competitive edge.

We dig deep to deliver analysis according to your specific brief, drawing from diverse sources including Ebiquity's advertising creative and spend database, which dates back to the 1940s, covering 75 countries and contains over 6 million creative executions. However, the team's skilled analysts and consultants do not stop at ATL activity. They understand that there are numerous ways for brands to engage with consumers - from social media and crowd-sourcing to sponsorship and CSR - and these are all areas assessed within Insight reports and presentations.

Inspirational insights are identified to direct clients on the best ways to face their challenges and move forward. From solving communications challenges, to helping develop campaign briefs or providing a global sector competitor analysis, our capabilities and offerings are as diverse as our clients' needs.

Brand Review

An example of how Ebiquity Insight can provide in-depth analysis of nominated competitors

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Sector Review

An example of how Ebiquity Insight can provide regular reporting on a chosen sector

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Thematic Exploration

An example of how Ebiquity Insight can analyse an identified theme or challenge

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To find out how our Insight team could help you:

Call us on +44 (0) 20 7650 9871 or fill in our contact form

For client services:

Call us on +44 (0) 20 7650 9900 or email our client services team

We work closely with our clients to get under the skin of the brief to establish the specific challenges and aims. We appreciate that the more clear-cut the brief, the more effective our analysis is in meeting those objectives.

Once the brief is clearly defined, there is a range of ways we can deliver the analysis ensuring that it is engaging, visual and inspiring. This includes interactive PPTs, PDFs, email newsletters and in-person presentations. Our aim is to create work that our clients can understand and work with, really value and want to share with colleagues.

To find out how our Insight team could help you:

Call us on +44 (0) 20 7650 9871 or fill in our contact form

The insight team's international experience spans ad agency, market research and consultancy backgrounds. We are headquartered in London with teams in Germany, Australia and the US.

Matthew Carlton: Now the Head of Insight, Matthew has worked in the team since 2007, when he began editing the department's special report series which focused on youth marketing and marketing in China. He has also worked on a range of bespoke marcoms reports and presentations for a diverse range of clients over the past years, including adidas, BBC, SAB Miller, Orange, UEFA and UPC. With a passion for sport and sponsorship, he oversees our expanding sports marketing/sponsorship intelligence and analysis services and is particularly fascinated in the role social media is playing in connecting sports fans to brands. Prior to joining Insight he was editor of the ammo marketing news and opportunities website. Matthew's favourite campaign is from Sky Sports

Lucy Wright: Communication has always been an area of interest for Lucy, who graduated from the London College of Communication with a first class degree in Journalism. Joining Insight in 2008, she has gained experience with a wealth of clients across many sectors including BNP Paribas, Pernod Ricard, Bulgari and BBDO NY. As the senior strategist Lucy strives to ensure her own passion is reflected in all of our reports and she also co-ordinates many of the briefs, working closely with the client to gain a clear understanding of requirements, before hosting internal intelligence gatherings and liaising with the analysts involved to ensure the work provides the learnings and strategic insights required. Lucy's  favourite campaign is from Stella Artois

Lucinda Wallwork: After obtaining a degree in psychology from the University of Bristol, Lucinda started her marketing career at Turquoise Branding. She then entered into the non-profit sector, managing The Children's Society brand and forming marketing strategy for its retail department. Before joining Insight as a Senior Analyst, she was a brand manager at TUI Travel, responsible for its ski and lakes and mountains brands and their advertising campaigns. Luicinda's favourite campaign is from Old Spice

Christine Youdale: Christine, who holds an MBA in Marketing from SMU in Dallas, joined the team as an Analyst in 2011. She is interested in consumer products and the alcoholic beverage industry with previous client-side experience in both of these areas in the US, where she is originally from. Christine takes responsibility for the team's regular and bespoke competitive analysis reports for clients in the food and beverage such as Ferrero, Kraft and Diageo. Christine's favourite campaign is from Budweiser

Martin Broad: Martin's main area of focus at Insight is the telecommunications sector where he analyses advertising activity across DTV, mobile and fixed telecoms and broadband suppliers, for clients including Orange, Samsung and UPC. He has a keen interest in how social media and innovative technologies are continually altering the advertising landscape and what this means for brand advertisers and agencies who want to stay at the forefront of the digital sphere. Martin's favourite campaign is from Guinness  

Andreas Plastiras: In his role as researcher, Andreas works across a variety of projects for a number of clients, including Samsung and IFF.  Andreas is extremely interested in the sponsorship space and is responsible for the up-keeping of our sports marketing monitoring service. He uses the information he gleans from this process to assist on a number of our sponsorship/sports marcoms related projects. Andreas's favourite campaign is from Nike

Julia Good (Chicago): With extensive expertise in the FMCG/CPG and telecom sectors, Julia's key area of focus is in the development of dynamic and informative insight analysis reports. She enjoys delving into the strategies and goals of competing brands and working to provide a touch point for clients to gain insight into past and current competitor initiatives.  

Frank Stopka (Germany): Frank Stopka is a Managing Director of Ebiquity's German Insight team. He has more than 20 years of experience in the advertising industry, working with international agencies such as JWT, Scholz & Friends, TBWA, Saatchi &Saatchi, TGC, and Mc Cann Erickson as an Account Manager and Director. His career focus has been on international marketing development, brand strategy - building and account management. In 2010 he established Ebiquity's Insight team in Germany. 

Anne-Siri Hildebrand (Germany): Anne-Siri Hildebrand has a degree in psychology and has spent the last decade working with creative advertising agencies as an account planner. She has extensive experience working with and developing consumer insights, brand personality, consumer trends and innovations for agencies such as Trendbüro, Springer & Jacoby, draftfcb and select communications.  In 2010 Anne-Siri established Ebiquity's Insight team in Germany. 

To find out how our Insight team could help you:

Call us on +44 (0) 20 7650 9871 or fill in our contact form

We work across a diverse range of industry sectors and in many international markets.

Our clients are typically:

• Global advertisers (marketers, research and insight departments and strategy units)
• International advertising agencies (creative, media and planning)
• Communications industry support service businesses

The Insight Newsletter is a monthly email update sharing and discussing some of the strategic and planning challenges our clients are facing, the latest consumer and communications trends while also analysing some of the most interesting and innovative international campaigns.

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