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Insight Sport

Helping brands track and understand sport-related marketing activity

Ebiquity's Insight Sport service is a fully integrated research and consultancy platform dedicated to providing advertising intelligence around the Olympics and wider sports marketing activity. We can provide invaluable insight for your sports-based marketing activity:

  • Gain an in-depth understanding of the sponsors' strategies thus far and the pertinent sports marketing trends and themes via our portfolio of Insight special reports and presentations.
  • Track Olympic-related communications (ATL and non-traditional media) from official sponsors, local team partners and likely 'ambush' brands - in the UK and internationally via Ebiquity's unique monitoring service.
  • Evaluate brands' communication strategies through our monitoring intelligence. Our system allows for segmentation by brand, product, date, region, title, media type and spend, as well as by sponsorship level, Olympic sport, and ambassador (Usain Bolt, Jessica Ennis, Sir Chris Hoy etc.

Through our reports and blog we continue to examine the event's evolving commercial and branding stories, analysing key campaigns, assessing the sponsors' strategies and highlighting key trends and themes across the wider sports marketing and sponsorship landscape. For a complimentary presentation looking at significant case studies and contemporary sports marcoms trends, click here.

For more information and to trial the service, please contact: advertising.sales@ebiquity.com / +44 (0) 20 7650 9915

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Ebiquity would like to clarify that we do not have commercial or contractual relationships with the London Organising Committee of the Olympic Games (LOCOG), or the International Olympic Committee (IOC). We offer independent marcoms and sponsorship consultancy services around the Olympics and other sports events/platforms.