Ebiquity can bring together market-leading technology, data and
expertise to provide the advice you need to optimise the efficiency
and effectiveness of your product placement activity on TV, in film
and online. We can help improve your planning, negotiating
and evaluating to give you better results.
Technology & Data
We employ advanced image recognition software to accurately
measure the volume and prominence of your brand's exposure within
the programming. We'll then analyse audience data within the
programming and the breaks to identify reach. Finally our
unrivalled media cost pools mean we can accurately value the media
exposure your brand is receiving.
Expertise & Advice
Our consultants around the world have vast amounts of media
experience both internationally and in their local markets.
Quite often they are former agency planners who can provide you
with independent advice to maximise your returns. They'll
advise you on your brand's fit with the programme and its audience,
on trends and on pricing differentials versus spot advertising and
broadcast sponsorship.
Results
Whether product placement is a regular on your schedule or not,
you'll want to know whether it is delivering measurable uplifts to
your business. Thanks to Ebiquity's vast marketing
effectiveness experience, we can advise you on
testing methodologies and
econometrics to deliver
you the accountability you want.
For how we can help improve the
effectiveness of your product placement:
Call us on +44 (0) 20 7650 9600 or fill
in our contact form
Ebiquity are uniquely placed to evaluate your sponsorship
activity because:
- We are independent from the transaction process and answer only
to you the client ensures the objectivity and integrity of our
work.
- We have the most media expertise and the most comprehensive
media pricing databases.
- Our team of highly qualified and highly experienced
econometricians understand sales data and understand the levers
that can be used to affect sales.
- Our breadth of expertise covers digital, media, advertising, digital, marketing
effectiveness and PR.
- We provide recommendations that are both evidence-based and
actionable to help improve your business performance.
Broad experience
Our experience spans a broad range of exposure events:
- Programme sponsorships, both individual and strand
- Local and international sporting events (including full econometric analysis of the
results of all exposure generated, including PR and online exposure
of the sponsorship
- Product placement
Clients include both brand owners and broadcast production
companies. Our work can be carried out on either a UK or
international level in over 25 major international markets.
For how we can help improve your
sponsorship ROI:
Call us on +44 (0) 20 7650 9600 or fill
in our contact form
