Media

Ebiquity is the global leader in independent media benchmarking consultancy.  Our media team will ensure you get the very best value from your media investment across all paid-for channels, locally and internationally.  Our services help you plan and buy your advertising with total confidence.

Optimising efficiency

It's an unfortunate fact that media planning and buying practices rarely deliver the optimal results for advertisers.  Even what appear to be logical, well-costed media plans can almost always be improved to reduce wastage and deliver a better return on your media investment.  In practice, it's likely that your next media plan could be up to 10% inefficient unless you have it independently and professionally evaluated.

We help you achieve the plan for your campaign that delivers optimum media efficiency and then tell you precisely how well your agency performed in buying it.  And if it's time to think about a new agency, we can help you choose one, show you the best way to negotiate the contract and help you get the very best day-to-day performance out of them.

An integrated approach

The financial benefits of our media consultancy services provide are amplified when media plans are devised using our media and marketing mix optimisation services and when media strategy is informed using our advertising intelligence services.

Media Case Study

See how our media services have worked for our clients.

View presentation

For how we can help improve your media ROI:

Call us on +353 (0) 1 664 1796

Total confidence through the most comprehensive database

The key to our ability to benchmark and analyse your media effectiveness and performance is the enormous strength of our database.  Globally, we analyse over $20 billion of real media spend every year - more than any agency group spends, or media owner receives.  Our coverage in every country we operate in is market-leading.  This gives us a comprehensive view of the media market and a unique insight into the real rates being paid for media.

Market-leading

That's why Ebiquity is far and away the market-leading brand in the media auditing and consultancy business.  We operate on a worldwide basis, and regularly conduct media audits in over 20 markets on behalf of multinational companies.

Our techniques and tools have become a fundamental part of the media scene, to the extent that media agency remuneration is often linked to performance against our databases.

Media Case Study

See how our media services have worked for our clients.

View presentation

For how we can help improve your media ROI:

Call us on +353 (0) 1 664 1796

The Leading global provider

Our rapidly expanding business means we are now the leading global provider of media auditing and consultancy services. As well as Ireland, we have offices in the UK, US, Germany, France, Italy, Russia/CIS/CEE, Spain, Portugal, the Nordics, the Netherlands and Australia. In addition, we have built a wider network of carefully selected local partners, meaning we can service advertisers in most markets worldwide.

The best people, pools and tools

We recruit the best expertise in each local market to provide insights and strategic stewardship. We operate market-leading pools in the UK, US, Russia, Germany, Italy, the Nordics and other key markets ensuring unrivalled data integrity. We have developed gold-standard tools and techniques. Like The Rack® and our global dashboard to enable clients to better understand, use and act on the insights we provide. Our panel and pool methodology uniquely offers a transparent process that both agencies and advertisers can understand, rather than the black-box methodologies of other providers.

A different approach

Our independence from the buying process ensures we are truly objective instilling trust in our client relationships. The breadth of our expertise means we can adopt a uniquely joined-up approach to media and marketing ROI that can enable ROI-lead planning and budget optimisation across offline and digital channels.

This is why Ebiquity works with 85 of the top 100 advertisers spanning all major ad categories.

Media Case Study

See how our media services have worked for our clients.

View presentation

For how we can help improve your media ROI:

Call us on +353 (0) 1 664 1796