Monitoring, measuring and optimising

As the global leaders in media analytics, no-one is better positioned than Billetts to give you independent, unbiased guidance at every step.

We can ensure you spend your budget more efficiently, and rigorously benchmark your agency’s buying performance. Our media monitoring service will help you respond to competitive activity more effectively, and our marketing effectiveness services will make sure you plan your campaigns around the marketing channels that will maximise your ROI.

Monitoring editorial content

Newslive is a specialist provider of high-speed news monitoring and evaluation to corporations and the PR sector. In a nutshell, Newslive delivers the latest news stories – from press, television, radio and the internet – direct to the client’s desktop in near real time.

Press news clippings, for example, are available for the client to read by 5am on the day of publication.

Making press more competitive

Newspaper and magazines must continuously increase their efficiency if they are to compete effectively in the rapidly changing media marketplace.

Our new ePublisher service helps publishers achieve this goal by giving them a purpose-built, online system that allows them to provide advertisers with online proof that their advertisements ran as booked and monitor competitive advertising activity – publication-by-publication.