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Agency Performance Management

Agency Performance Management

Our Agency Performance Management services are here to help you get the very best from your media agency.  We achieve this by helping you develop and implement the metrics necessary for strong client/agency partnerships.

And if it's time to think about a new one, we can help you choose it, then show you the best way to negotiate the agency's contract to get the optimum day-to-day performance out of them.  Ultimately, like all of Ebiquity's media and marketing services, it's about getting the maximum bang for your media buck.

We offer Four key services to help you achieve this:

Contract Compliance Audit - Is your agency providing what you're paying for?

Agency Pitch Management - Our five step agency selection process to help you select the right media agency

Agency Performance Management - How do you reward your agency when they perform well (and penalise them when they don't)?

Agency Process Management - How do you improve your day-to-day agency relationship and process efficiencies?

"Joined Up Media Company (now Ebiquity) provided in-depth, insightful and actionable analysis of our media campaigns. They involved our agency throughout the process which means agency bought in to their conclusions and implemented their recommendations"

Efes

For how we can help improve your agency performance management, contact:

Vladimir Rass
vladimir.rass@ebiquity.com
+7 (495) 730 36 83

Joseph Vaughan
joseph.vaughan@ebiquity.com
+44 (0) 20 7650 9812

Total confidence through the most comprehensive database

The key to our ability to benchmark and analyse your media effectiveness and performance is the enormous strength of our database. Globally, we analyse over $20 billion of real media spend every year - more than any agency group spends, or media owner receives. Our coverage in every country we operate in is market-leading. This gives us a comprehensive view of the media market and a unique insight into the real rates being paid for media.

Market-leading

That's why Ebiquity is far and away the market-leading brand in the media auditing and consultancy business. We operate on a worldwide basis, and regularly conduct media audits in over 20 markets on behalf of multinational companies.

Our techniques and tools have become a fundamental part of the media scene, to the extent that media agency remuneration is often linked to performance against our databases.

For how we can help improve your media ROI, contact:

Vladimir Rass
vladimir.rass@ebiquity.com
+7 (495) 730 36 83

Joseph Vaughan
joseph.vaughan@ebiquity.com
+44 (0) 20 7650 9812

Our three leading managers started working in Russian media in the mid 1990s making them some of the first of the modern media industry in Russia. General Manager Vladimir Rass is one of the most respected and influential media operator in Russia, having built MindShare from a $4MM revenue company in 1999 to a $440 MM company when he left to join the Ebiquity Decision partnership in 2010.

With 15 people in our Moscow office, we are by far the biggest media consultancy in Russia.

The Leading global provider

Our rapidly expanding business means we are now the leading global provider of media auditing and consultancy services. We have offices in the UK, US, Germany, France, Italy, Ireland, Spain, Portugal, the Nordics, the Netherlands and Australia. In addition, we have built a wider network of carefully selected local partners, meaning we can service advertisers in most markets worldwide.

The best people, pools and tools

We recruit the best expertise in each local market to provide insights and strategic stewardship. We operate market-leading pools in the UK, US, Russia, Germany, Italy, the Nordics and other key markets ensuring unrivalled data integrity. We have developed gold-standard tools and techniques. Like The Rack® and our global dashboard to enable clients to better understand, use and act on the insights we provide. Our panel and pool methodology uniquely offers a transparent process that both agencies and advertisers can understand, rather than the black-box methodologies of other providers.

A different approach

Our independence from the buying process ensures we are truly objective instilling trust in our client relationships. The breadth of our expertise means we can adopt a uniquely joined-up approach to media and marketing ROI that can enable ROI-lead planning and budget optimisation across offline and digital channels.

This is why Ebiquity works with 85 of the top 100 advertisers spanning all major ad categories.

For how we can help improve your media ROI, contact:

Vladimir Rass
vladimir.rass@ebiquity.com
+7 (495) 730 36 83

Joseph Vaughan
joseph.vaughan@ebiquity.com
+44 (0) 20 7650 9812

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