Our media auditing service analyses and benchmarks your
campaigns in terms of their cost-efficiency and media
effectiveness-demonstrating with hard data how your campaign
performed against the market as a whole, and how efficiently your
agency bought your media.
Media benchmarking measures the media cost-efficiency of your
expenditure against our database using the relevant measurement
units such as cost per GRP or cost per thousand. We can then
identify any media cost saving opportunities by individual media
channel.
What was the cost/quality trade off?
It is not just about cost though. We're unique in the way
we integrate both cost and quality measures into our overall
measures of media value. Our Rack® methodology uses a minimum
of eight relevant qualitative factors including planning and
flighting control, reach and frequency targets, media environment
and placement, and affinity to targeted consumers.
We tailor our media auditing service to individual client needs
and the availability of data in each market. We can provide
panel and pooling benchmarking, fixed point benchmarking or
discount benchmarking.
We use consistent tools, techniques and reporting methods in all
our markets, and we can make it easy for you to monitor performance
on a global dashboard.
"SUN InBev has been using The Joined Up Media Company (now
Ebiquity) for media auditing since 2003. Besides sophisticated and
smart methodology of "fair target" estimation they have provided us
good insights into how we can improve our pricing and media
efficiency despite the restrictions in our category"
SUN InBev
For how we can help improve your media
ROI, contact:
Vladimir Rass
vladimir.rass@ebiquity.com
+7 (495) 730 36 83
Joseph Vaughan
joseph.vaughan@ebiquity.com
+44 (0) 20 7650 9812
Total confidence through the most comprehensive database
The key to our ability to benchmark and analyse
your media effectiveness and performance is the enormous strength
of our database. Globally, we analyse over $20 billion of real
media spend every year - more than any agency group spends, or
media owner receives. Our coverage in every country we operate in
is market-leading. This gives us a comprehensive view of the media
market and a unique insight into the real rates being paid for
media.
Market-leading
That's why Ebiquity is far and away the
market-leading brand in the media auditing and consultancy
business. We operate on a worldwide basis, and regularly conduct
media audits in over 20 markets on behalf of multinational
companies.
Our techniques and tools have become a fundamental
part of the media scene, to the extent that media agency
remuneration is often linked to performance against our
databases.
For how we can help improve your media
ROI, contact:
Vladimir Rass
vladimir.rass@ebiquity.com
+7 (495) 730 36 83
Joseph Vaughan
joseph.vaughan@ebiquity.com
+44 (0) 20 7650 9812
Our three leading managers started working in Russian media in
the mid 1990s making them some of the first of the modern media
industry in Russia. General Manager Vladimir Rass is one of the
most respected and influential media operator in Russia, having
built MindShare from a $4MM revenue company in 1999 to a $440 MM
company when he left to join the Ebiquity Decision partnership in
2010.
With 15 people in our Moscow office, we are by far the biggest
media consultancy in Russia.
The Leading global provider
Our rapidly expanding business means we are now the
leading global provider of media auditing
and consultancy services. We have offices in the UK, US, Germany, France, Italy, Ireland, Spain, Portugal, the Nordics,
the Netherlands and Australia. In
addition, we have built a wider network of carefully selected local
partners, meaning we can service advertisers in most markets
worldwide.
The best people, pools and tools
We recruit the best expertise in each local market
to provide insights and strategic stewardship. We operate
market-leading pools in the UK, US, Russia,
Germany, Italy, the Nordics and other key markets ensuring
unrivalled data integrity. We have developed
gold-standard tools and techniques. Like The Rack®
and our global dashboard to enable clients to better understand,
use and act on the insights we provide. Our panel and pool
methodology uniquely offers a transparent process
that both agencies and advertisers can understand, rather than the
black-box methodologies of other providers.
A different approach
Our independence from the buying process ensures we are
truly objective instilling trust in our client
relationships. The breadth of our expertise means we can adopt a
uniquely joined-up approach to media and marketing
ROI that can enable ROI-lead planning and budget
optimisation across offline and digital channels.
This is why Ebiquity works with 85 of the top 100 advertisers
spanning all major ad categories.
For how we can help improve your media
ROI, contact:
Vladimir Rass
vladimir.rass@ebiquity.com
+7 (495) 730 36 83
Joseph Vaughan
joseph.vaughan@ebiquity.com
+44 (0) 20 7650 9812
