Leverage data to optimise and personalise your customer journey
What we do
Chief Marketing Officers often tell us that one of the biggest challenges they face today is using data to make better decisions for their customers by personalising the customer journey. This is because so many different job functions within the same organisation have some contact with customers – from ecommerce to CRM, marketing to social – and because these functions often operate in silos.
We call our approach to creating a single customer view “Visitor Stitching”. We bring together the most important information about individuals, from online and offline touch points. Then we make sense of customer behaviour across assets, including owned media, paid search, and video advertising. And finally, we build a personalisation road map to make your customers journeys better, more friction-less, and more personal.
There are four main areas where we help you optimise and personalise your customer journey:
- In real time, when customers are evaluating your products or services and offers
- Based on their historic behaviour and behaviour patterns
- When they have arrived on your site anonymously, say from a paid search or social ad
- For triggered marketing – perhaps 24 hours after they’ve abandoned a transaction online
Building the perfect, 360-degree view of your customers takes time and effort. We help you get there, but we also help you optimise and personalise your customers’ journeys from the day we start working with you.
Explore our other digital analytics services
Key People
Nick Pugh
Managing Director, UK & Ireland, London
Nick leads Ebiquity’s UK Effectiveness division, helping clients in FMCG, retail, financial services, and travel enhance return on investment. He developed Ebiquity’s pioneering TestMatch service, and has been part of the group since 2003. Before he joined Ebiquity, he completed a PhD in optimisation methods.
Tim Elleston
CEO, Digital Balance, Perth
Tim runs Ebiquity’s analytics business in Australia, Digital Balance. With a background in stockbroking and using analytics tools for market forecasting, he has rich experience developing and leading digital teams. He is the founder of Digital Balance, which Ebiquity acquired in 2017.
Nic Pietersma
Effectiveness Business Director, London
Nic is a Business Director at Ebiquity. Before joining the group in 2008 he worked as an analyst at Mediacom, as an economics lecturer at the University of Cape Town and as a parliamentary researcher. Nic’s mission today is to make marketing analytics more commercial, more credible, and more useful.