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The worldwide advertising market is worth over $450 billion and the UK market alone is worth almost $35 billion (Advertising Association 2008). This money is invested each year in the belief that each dollar or pound spent will have a positive impact on pre-defined business goals.

But does it, and can you measure this impact?

The explosive growth of the internet has transformed the communications market and brought about a radical change in consumer behaviour, making it harder to deliver and measure marketing messages.

Ad avoidance is rife, and expensively-crafted advertising messages are being neutralised by the power of blogs, social networking and comparison websites delivered anytime, anywhere.

Marketers today have to operate in a complex, dynamic marketplace where the opportunities to connect with consumers are infinite but the pitfalls are many.

So, how do you know which way to turn?

This is where we come in.

More effective planning for a more complex market

At Billetts we have developed with our clients a new programme designed to help build and execute more effective planning for this new, dynamic and complex media environment and, ultimately, to deliver more demonstrable ROI.

We call it Marketing Investment Management.

Although Billetts is best known for media auditing, Marketing Investment Management is built around a powerful range of techniques, tools and practices that help optimise value at every stage of the planning and execution process.

A uniquely comprehensive perspective

With consumer behaviour now driving strategy as never before, data is – without question – the new currency for marketing and media planning. At Billetts, we have the UK’s largest marketing and media database and consequently a uniquely comprehensive view of the changing market.

In response to the declining relevance of the old demographic and lifestyle-based profiling techniques, we have developed new and effective ways to consolidate, analyse and interpret data.

These techniques are the foundation stones of Marketing Investment Management.

Complete impartiality

Most importantly, we can also guarantee complete impartiality – objective insights and totally impartial recommendations. We don’t buy or sell media, for example, and therefore have no reason to bias our judgments towards anything other than the most effective solutions for our clients.

In short, Marketing Investment Management will always give you a totally independent viewpoint, supported by the best and most objective data available.

Our goal is simply to help you invest your marketing and media budgets in the most effective way possible, in today’s increasingly complex marketing environment.