| Marketing Investment Management We're with you all the way |
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| In an increasingly fast-moving world, which demands equally dynamic media solutions, Marketing Investment Management is a programme designed to maximise value throughout the communications cycle.
We begin by optimising your marketing effectiveness We have developed a range of proprietary techniques and tools to help define the optimal mix of channels to produce the best possible return-on-investment for your brand, product or service. Our starting point for this is data consolidation. We fuse data points from a wide range of traditional and non-traditional channels, using our newly developed suite of integrated tools to achieve the best possible combination to deliver your commercial objectives. We then optimise your expenditure strategy By applying a unique set of proprietary algorithms to your data we are able to recommend the correct budget optimisation strategy to deliver optimal ROI . We then work closely with your chosen agency to review its campaign planning before the money is spent. This guarantees that you achieve maximum value for money. We call this the ‘pre-flight’ check. The pre-flight check
Billetts’ media pricing databases give us an unrivalled insight into future media pricing as well as past results, allowing us to advise you on budget-setting before they have to commit to any expenditure. |
This lays the foundations for the next stage in Marketing Investment Management… The post-campaign review Here we measure campaign delivery, covering all aspects of communications effectiveness, and then benchmark performance relative to both the market and that of your competitors. Billetts is the worldwide leader in media auditing and optimisation, with market-defining databases in all the main media territories. Our range of proprietary techniques, such as The Rack, have become industry standard measures, recognised worldwide as the most accurate measure of media delivery, allowing you a unique insight into your media performance. Throughout the communications cycle, the Billetts Media Monitoring interface sits on your desk-top, giving you up-to-the-minute access to your competitors’ advertising activity, allowing you to make rapid adjustments to your messaging and media deployment to maintain competitiveness. Creating a virtuous circle At the end of your communications cycle, we feed the sales and media results of your campaign and your competitors’ activity into our proprietary models. We analyse the variables driving success and then recommend future enhancements in channel mix, budget optimisation and media deployment--to create a virtuous circle of marketing and media improvement. Billetts can add value to all your communications activities, including advising you on promotional effectiveness, on media agency selection and relationships. All of our analysis, advice and recommendations are guaranteed to be 100% independent and based on delivering the maximum bang for your marketing buck.
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Contact Andrew Challier: andrew.challier@billetts.com, Martin Sambrook: martin.sambrook@billetts.com or Simon Cross: simon.cross@billetts.com or call on +44 (0) 20 7650 9600 to find out more |
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