We’ll help you better understand what each part of the journey contributes to your business goals, and how the different parts of the journey relate to each other.

This means we can ensure that your marketing investment decisions are guided, not by demographics or simple media consumption, but by customer behaviour.

But you get a lot more than just expert analysis; you get real commercial insight that gives you the confidence to make more informed marketing decisions and a raft of robust, data-based evidence to support your business plan.

Optimise your expenditure by channel

We use advanced macro and micro econometric modeling to analyse your ROI by medium, by market and by channel. We can highlight seasonal efficiencies and assess precisely what each mass media channel contributes to customer acquisition. And in this increasingly digital age, for example, it’s clearly crucial to accurately quantify the role of the internet in customer recruitment.

Transform the contribution of your trade promotions

Optimising trade promotions expenditure offers a significant opportunity to improve profitability. Billetts’ promotional effectiveness service helps you devise structured trade promotional strategies which make a real contribution to bottom-line profit, and which give your trade promotion investment the same degree of accountability as your other marketing investments, such as advertising.

Add precision to your test results

Our unique process uses our proprietary TestMatch software to add a new degree of precision to your marketing and media testing. Whether it’s product sampling, price changes, new store layouts, media mixes, promotions or any other marketing variable, we’ll help you measure the results of your testing to a hitherto unseen level of sensitivity and accuracy.

Click on the links on the left to find out more.