Billetts is far and away the market-leading brand in the media auditing business.

Our techniques and tools have become a fundamental part of the media scene, to the extent that media agency remuneration is often linked to their performance against our databases.

We operate on a worldwide basis, and regularly conduct media audits in over 20 markets on behalf of a wealth of multinational companies, both via Billetts America and our worldwide partner network.

Draw on the strength of the Billetts database

The key to our service is the enormous strength of our database.

In the UK, we analyse over £3 billion of real media spend every year – more than any agency group spends, or media owner receives – and our coverage in other countries is market-leading.

This gives us a comprehensive view of the media market and a unique insight into the real rates being paid for media.

But our service goes much further than that.

Improve your media value before you commit to expenditure

We’re not just here to tell you whether your agency did a good job or whether you beat the market rate. Our role is to improve your media value, before and after you spend the money.

As part of our Marketing Investment Management programme, we’ve introduced a unique approach to optimising your media effectiveness before you approve your spend.

We call it the pre-flight check, and it’s an exclusive technique which helps you ensure, first and foremost, that the media channels you’re using will be effective for you. It identifies a projected ROI for your campaign, by individual medium and in combination, offline and online.

Secondly, your pre-flight check measures the weight and delivery of the proposed campaign versus our market norms, to ensure that the media value used to plan the campaign will give you the result that you need.

More effective – more cost-effective

We look at weights and prices, the quality of the proposed deployment and all the relevant media dynamics. This means that the pre-campaign review is the point that money is saved, not just optimised.

Which means you can approve the expenditure on the proposed campaign in the full knowledge that it is both effective and competitively costed.

Post-campaign analysis, at-a-glance

Perhaps more conventionally, we are the market-leaders in the post-campaign audit.

Apart from having the largest database for measurement, we have developed a range of tools which give our clients a clear overview of the quality and value they receive relative to each other and market norms.

Foremost among these is The Rack®, a cost and quality monitor which allows you to see, at-a-glance, the overall results of your campaign measured against the market, with clear indications of where improvements can be made.

Our approach to media auditing and optimisation is an integral part of our marketing effectiveness service, where we provide you with a data-driven, independent overview of maximum marketing value.

Click on the links on the left to find out more.