It’s likely that your next media plan will be up to 10% inefficient unless you have it independently evaluated.

This is because modern media planning practices rarely yield media plans that deliver the best possible results for advertisers. Even what appear to be logical, well-costed media plans can be significantly improved to reduce wastage, eliminate mistakes and deliver a better ROI.

We believe that getting your media plans verified before sign-off is a key part of effective marketing investment management. By rigorously checking all areas of your media plan in advance of sign-off, we can identify significant efficiency improvements; improvements that mean our clients regularly see payback of 5 times the cost of their Billetts Pre-Flight Check.

Our media plan verification service comes in three grades to suit your needs and your budgets:

• Bronze focuses on whether your plan has been costed correctly and identifies potential over-delivery and areas of wastage; particularly useful given the current volatility in media pricing.
  


• Silver adds to this an evaluation of your campaign’s weights, seasonality, media mix, supplier mix, format usage, flighting, regionality and qualitative targeting using Billetts’ best practice optimisation.
  


• Gold is recommended where client’s advertising effectiveness data is available and covers the same aspects as silver but uses the sophisticated optimisation techniques of our marketing scientists. This means your media plan can be optimised to maximise the impact on your sales for ultimate accountability and effectiveness. Our gold service also challenges how the role of advertising helps meet your wider business objectives.

We’ll distil our findings into a succinct report with easy-to-action recommendations to improve your plan’s efficiency and effectiveness.

Billetts’ unrivalled expertise, pools, tools and most importantly our independence from media buying make us the ideal choice to for your media plan evaluation.