In a rapidly changing mediascape, it can be hard to find the right training support for your teams and for those in your company who need to know how the
marketing mix works in the 21st century.

Billetts’ Marketing Investment Management Training and Coaching helps you or your team to understand the fundamentals; from Evaluation Techniques to
Media Planning and Buying.

It teaches the principles of marketing mix modelling and why effectiveness measurement is so important. It allows delegates to ‘get comfortable’ with technical
jargon and, more importantly, to look past the statistics and apply the learnings in insightful ways which can help drive your business forward.

It explores the basics of media negotiations and the planning and buying of Television, Press, Radio and Outdoor.

Course benefits:

• Insight from Billetts directors with practical experience of marketing and media communications, briefing, planning & buying, ensuring specialist knowledge is on hand at all times and information is fresh
• A combination of presentations and syndicate work, together with interaction with other media and marketing professionals, provide the ideal learning experience
  
• Practical advice on employing the best techniques to improve your internal processes
  
• A full appreciation of the Marketing Communications briefing, evaluation and planning process
  
• Valuable insight into how to improve your briefing process
  
• ‘How tos’ including the development of a media communications plan
  
• A toolkit of knowledge to help optimise communications plans and evaluate results
  
• Guide to take away for future reference

Who should attend?

Billetts training courses are tailored to your needs. We cater for all levels – from company trainees who are new to the business to board level coaching for
non-marketers – but our courses are of particular benefit to:

• Marketers with basic media experience who share responsibility for ATL or BTL support on their brands, as well as purchasing and other specialists who may be looking to enhance their understanding of the basics of media planning and buying.
  
• Marketers and advertising teams who have responsibility for writing media agency communication briefs, or are involved in the media planning and buying process.

Click on the links on the left to find out more.