Digital Made Easy is a single day intensive training course designed to ensure you have a solid grounding in the digital media relevant to you. It will clear-up, clarify, demystify and explain. You’ll be armed with a more concise view of the important stuff leaving you to confidently get on with maximising the opportunity.

What are the benefits?

• See your digital landscape more clearly
  
• Fill in any gaps and lose the unnecessary complexity
  
• Be more confident presenting the business case for your online marketing
  
• Make more informed decisions and allocate your budget more decisively
  
• Be more knowledgeable and focussed when dealing with agencies and appraising reports, performance and service
  
• Reduce the worry about whether you might be missing an opportunity

What’s covered?

• Display
  
• Paid Search (PPC)
  
• Natural/Organic Search (SEO)
  
• Affiliates
  
• Partnerships/Sponsorship
  
• Social Networks
  
• Mobile
  
• On-demand TV

We tailor the training to your requirements, for example if affiliates aren’t relevant we’ll avoid unnecessary content

Doing the basics well is the single critical factor to delivering effective digital marketing. Digital Made Easy will equip you with a simplified picture of best practise for your brands.

The Opportunity

You’ll learn the strengths and weaknesses of each discipline, how they compare to and complement each other as well as your traditional media. You’ll learn their relative scale, pricing, targeting and engagement opportunities.

Planning and Targeting

You’ll learn the core considerations that should be built into digital planning. You’ll learn the simple steps to ensure you have a well-balanced and targeted schedule.

You will feel at home talking about demographic targeting, geographic targeting and behavioural targeting.

Tracking and measurement

All the basics of best practise and what you should expect from your agency and how it should feed back into planning and targeting.

Integration

Avoid cannibalisation and missed opportunities. Ensure your digital channels compliment each other and maximise the combined effect with your offline media.

Opportunity and Innovation

For example… Are social networks a must-have or a dangerous risk? Do sponsorships/partnerships offer good value? Can on-demand TV be as big as some commentators are saying? Is this the year of mobile?

Who is the course for?

Senior marketers - to keep you up to date and ensure you have the facts about each opportunity and how they fit with your offline marketing.

New to digital marketing? - this course will provide you with a brilliant grounding allowing you to develop an intricate knowledge without all the confusion.

Digital marketing practitioners - looking to refresh their knowledge and benefit from a balanced view of emerging digital developments.

Details

• Courses have been developed with the help of training professionals and leading digital practitioners
  
• Interactive exercises means you practice what you learn
  
• Hard copies and documentation to take away for future reference
  
• We’ll modify courses to ensure maximum relevance to you
  
• 1-day courses held at Billetts' new central London offices
• Held monthly on the last Tuesday (we’ll try to accommodate additional sessions)
  
• January course is fully booked. Reservations being taken for February to December.