| Billetts Educational Programme Understanding the fundamentals of Media Planning and Buying |
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A one-day course that improves marketers' understanding of the above-the-line (ATL) media environment and the basics of agency planning and buying. This course is designed to expand understanding of the core principles of implementational media planning and buying through exploring the basics of TV, Press, Radio and Outdoor. Course outcomes:
Course benefits
Who should attend?
Course elements In addition to presentations from experienced media professionals, participants get a chance to put learning’s into practice, working in syndicate groups on a variety of tasks. For example:
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Course co-ordinators
Andrew Wolstencroft – Business Director Andrew has extensive media knowledge gained from over 20 years experience in the industry. He had considerable experience of media planning and buying at senior buyer and broadcast manager level on the agency side, prior to his time as a senior consultant, Team Leader and Director at billetts. In addition to his customer-facing responsibilities as a media consultant, Andrew has had overall responsibility for the Billetts training courses for the past five years. Donna Malone – Business Director Donna also has over 20 years media experience, she started her career at the full service agency Brunning Advertising as a press executive, she then moved to MBS media to work on the TV side and then finally to Zenith Media where she spent ten years managing clients across all disciplines and running the in-house presentation training programme. After joining Billetts in 2002, Donna progressed to the Billetts board through her extensive experience of media consultancy across all media, campaign evaluation and agency relationship management. Donna has been instrumental in running several Billetts training courses. Participant feedback from previous Billetts training courses: "Great course - told us exactly what we needed to know and gave a broad base of knowledge. Very interactive and fun!" "Things are much clearer now. Complex presentations were communicated in a simple and clear way." "Practical activity was good fun - the right balance for doing and thinking." "The tasks were a great way of explaining the subject." Dates and locations This is a 1-day course, with the next date the 28th April 2009. The course cost is £500+VAT per delegate. The venue is The Registry, Royal Mint Court, London, EC3N 4QN. |
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For more information contact Andrew Wolstencroft: andrew.wolstencroft@billetts.com |
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