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Insight Analyse and present your data in the way that helps you most |
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| In a rapidly changing marketplace it’s crucial that you rigorously benchmark your own activity against the competition. Billetts Media Monitoring provides the most accurate and reliable data available today.
We capture approximately 20,000 advertisements every day and our total database currently contains an astonishing 70 million ads! For expenditure data, we have unrivalled experience in rate card modelling across all the monitored media—we work with 180 advertisers spending over £3 billion. This enables us to predict, with a great degree of accuracy, the cost of each piece of creative captured. Turning data into action Capturing all this data is one thing, however—but ensuring it’s action-oriented is another. That’s why we’ve designed our interface to be supremely user-customisable, so you can also organise and present this data in the way that is most relevant and most useful to you. You could, for example, ask the system to automatically report the national press activity of your top five |
competitors, by number of insertions and by expenditure—in the same desktop window. Or perhaps display their year on year share of voice in TV, region by region in multi-colour pie charts ready to export to your presentation or document.
No other system provides more flexible, more action-oriented analysis options. Check your latest Brand Index rating Similarly, if you want to keep tabs on how the market’s perception of your brand is changing, on Autozone, Techzone, Leisurezone, Retailzone, Travelzone and Moneyzone you can get an instant Brand Index report to track your performance. The YouGov Brand Index tracks over 1,000 consumer brands across 32 sectors. Brand values are assessed on a seven point positive to negative profile gleaned from 2,000 interviews per day from a panel of 200,000. |
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Contact Laura Watts: laura.watts@billetts.com |
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