
Before joining Ebiquity, Eric spent six years at Universal McCann, rising to the level of Vice President, Associate Media Director. There, Eric led the global business-to-business media strategy for Intel. Prior to that at UM, he had been a key member of the Bacardi USA media leadership team, overseeing the planning for several brands. With over eleven years of media planning experience, Eric has worked on a variety of accounts across multiple categories. Starting his career, on the West coast at Y&R San Francisco, Eric worked on Novell, Chevron, and AT&T Wireless. Eric received his M.B.A. from Fordham University.