Ebiquity announces the launch of a dedicated solution to address ‘Responsible Media’ agenda; helping brands deliver principle-driven growth. We provide practical direction to help brands improve investment decisions and demonstrate to their own boards and shareholders that they are investing with a conscience.
Steve Pollack Nestlé
The world we live in has changed and it is wonderful that there are now the tools available to help brands make conscious choices about where to spend their budgets – there are no more excuses.
Ron Amram, Global Head of Media Mars Inc
Digital Decisions and Ebiquity bring a deep understanding of the digital supply chain, critical data expertise, and strong collaborative spirit to their clients, unlocking effectiveness and value to digital investment. Their formation of the Digital Innovation Centre solidifies this capability.
Vinod Subramanian, Global Marketing & Procurement Director Huawei
With digital and performance media investments increasing, it is imperative that the traditional audit practices are revisited. The independence, robustness, and coverage of Ebiquity coupled with Digital Decisions ensures all digital investments are held accountable, transparent, direct from source, and more importantly, actionable is a perfect combination. This ensures that our audits are a lot more joined up and able to address a larger portion of the investments.
Stephan Loerke, Chief Executive Officer World Federation of Advertisers
WFA has had a close and productive strategic partnership for a number of years with both Digital Decisions and Ebiquity. We have found them both to be highly professional and competent in their respective fields – and a pleasure to work with. Now that they move to full integration, we look forward to a turbocharged partnership at a time when accountability of digital ad spend is of utmost importance to brand owners.
Ebiquity is the world leader in media investment analysis
We harness the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes.
We provide analysis and solutions through five service lines:
Advising brand owners on the transformation, selection and management of media agencies; on competitive buying objectives, agency compensation and performance models; and on the organisation of media functions.
Monitoring, measuring, and evaluating media investment performance for greater transparency, governance, efficiency, and accountability.
Using advanced analytics techniques to attribute and forecast the impact of media and marketing investments on business outcomes, and to optimise these investments.
Helping brands identify, design, and implement their ideal operating model and associated data and technology ecosystem, across both paid and owned communication channels.
Ensuring agencies deliver services to brand owners as contractually agreed. Note: our Contract Compliance business is branded FirmDecisions.