Ebiquity plc accelerates its transformation to a data-led, technology-enabled innovator for the digital age with the acquisition of MediaPath Network AB and Media Management Inc. Find out more here.
Nick Waters Global CEO, Ebiquity plcThese moves mark a major milestone for Ebiquity. MediaPath and MMi are both highly respected companies operating in our space. Susanne and Thomas share our values and our vision for what the media industry can be and how we can serve it.
Thomas Bridge Founder, MMiMMi is excited to join the Ebiquity family, expanding our coverage domestically and internationally for our clients. This step further reinforces MMi’s commitment to our team and our clients in continuing our work in driving third-party media accountability.”
Susanne Elias Founder, MediaPathUsing technology for innovation and delivery of our services to our clients has been a key driver for us and that now combined with Ebiquity’s global reach, broad service offerings as well as highly skilled team of media specialists creates stellar opportunities for our combined businesses, clients and teams all over the world.
Ebiquity is the world leader in media investment analysis
We harness the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes.
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We provide analysis and solutions through five service lines:
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Media management
Advising brand owners on the transformation, selection and management of media agencies; on competitive buying objectives, agency compensation and performance models; and on the organisation of media functions.
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Media performance
Monitoring, measuring, and evaluating media investment performance for greater transparency, governance, efficiency, and accountability.
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Marketing effectiveness
Using advanced analytics techniques to attribute and forecast the impact of media and marketing investments on business outcomes, and to optimise these investments.
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Technology advisory
Helping brands identify, design, and implement their ideal operating model and associated data and technology ecosystem, across both paid and owned communication channels.
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Contract compliance
Ensuring agencies deliver services to brand owners as contractually agreed. Note: our Contract Compliance business is branded FirmDecisions.
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