Ebiquity’s Digital Innovation centre is the central hub in charge of the new digital solutions portfolio. The central dedicated mission control unit will develop, maintain, and deliver digital solutions for the consultancy’s global blue-chip clients.
Trillions of ad impressions analysed
Data streams from 50+ countries
Eliminating waste
Extracting source data
Ron Amram, Global Head of Media Mars IncDigital Decisions and Ebiquity bring a deep understanding of the digital supply chain, critical data expertise, and strong collaborative spirit to their clients, unlocking effectiveness and value to digital investment. Their formation of the Digital Innovation Centre solidifies this capability.
Vinod Subramanian, Global Marketing & Procurement Director HuaweiWith digital and performance media investments increasing, it is imperative that the traditional audit practices are revisited. The independence, robustness, and coverage of Ebiquity coupled with Digital Decisions ensures all digital investments are held accountable, transparent, direct from source, and more importantly, actionable is a perfect combination. This ensures that our audits are a lot more joined up and able to address a larger portion of the investments.
Stephan Loerke, Chief Executive Officer World Federation of AdvertisersWFA has had a close and productive strategic partnership for a number of years with both Digital Decisions and Ebiquity. We have found them both to be highly professional and competent in their respective fields – and a pleasure to work with. Now that they move to full integration, we look forward to a turbocharged partnership at a time when accountability of digital ad spend is of utmost importance to brand owners.
Ebiquity is the world leader in media investment analysis
We harness the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes.
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We provide analysis and solutions through five service lines:
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Media management
Advising brand owners on the transformation, selection and management of media agencies; on competitive buying objectives, agency compensation and performance models; and on the organisation of media functions.
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Media performance
Monitoring, measuring, and evaluating media investment performance for greater transparency, governance, efficiency, and accountability.
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Marketing effectiveness
Using advanced analytics techniques to attribute and forecast the impact of media and marketing investments on business outcomes, and to optimise these investments.
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Technology advisory
Helping brands identify, design, and implement their ideal operating model and associated data and technology ecosystem, across both paid and owned communication channels.
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Contract compliance
Ensuring agencies deliver services to brand owners as contractually agreed. Note: our Contract Compliance business is branded FirmDecisions.
