The world we live in has changed and it is wonderful that there are now the tools available to help brands make conscious choices about where to spend their budgets – there are no more excuses.

Digital Decisions and Ebiquity bring a deep understanding of the digital supply chain, critical data expertise, and strong collaborative spirit to their clients, unlocking effectiveness and value to digital investment. Their formation of the Digital Innovation Centre solidifies this capability.

With digital and performance media investments increasing, it is imperative that the traditional audit practices are revisited. The independence, robustness, and coverage of Ebiquity coupled with Digital Decisions ensures all digital investments are held accountable, transparent, direct from source, and more importantly, actionable is a perfect combination. This ensures that our audits are a lot more joined up and able to address a larger portion of the investments.

WFA has had a close and productive strategic partnership for a number of years with both Digital Decisions and Ebiquity. We have found them both to be highly professional and competent in their respective fields – and a pleasure to work with. Now that they move to full integration, we look forward to a turbocharged partnership at a time when accountability of digital ad spend is of utmost importance to brand owners.