About us

Ebiquity is the world’s leading expert consultancy focused exclusively on media and marketing. Advertisers need help in navigating the ever-more complex media and marketing ecosystem, and it is our clients’ needs that shape everything we do. Putting our clients first is at the heart of our end-to-end approach – to service, to product development, to recruitment, and to strategic investments. Our declared purpose is creating clarity for our clients.

All of our people are media and marketing experts, having worked in all areas of the ecosystem – client-side and agencies, platforms and publishers, ad tech and martech, consultancy and marketing analytics. We are entirely independent of the media supply chain, free from any conflicts of interest.

As a team, we are obsessed with data and analytics in our quest to find the metrics that matter to enable our clients to maximize the value of their marketing spend and optimize return on investment. As a result, today we are proud to deliver award-winning work to 70 of the world’s 100 leading advertisers.

Our obsession with data is driven by our fundamental curiosity to make marketing deliver enhanced business performance for our clients, to challenge conventional thinking, and to identify and clearly articulate the objective truth. Marketing professor and columnist Mark Ritson puts it this way: “Ebiquity has come to stand for something that we rarely encounter these days in media: truth.”

By helping brands to thrive and grow, over the past 20-plus years Ebiquity has grown to become a team of 650 media and marketing experts with a presence on the ground in all the world’s leading markets.

Ebiquity is a company listed on the London Stock Exchange (AIM:EBQ)

We are market leaders

 

We work with 70 of the world's 100 leading advertisers

We analyse over $50bn of global media spend annually

Our Analytics work typically delivers an ROI of five to ten times our fees, and often considerably more

We help 100 global and national brands select and manage their agency partners each year, representing ~$20bn of media spend

Our specialist contract compliance business, FirmDecisions, has completed 5,500 audits in 75 markets, examining $200bn in transactions

Operating independently of ad tech vendors, we help you identify the right technology partners and set-up for you

Deep knowledge of Adobe, Google, IBM, Salesforce, Tableau, and most other leading marketing technology providers and platforms

Who we are

An independent voice

To provide unbiased and trusted advice to our clients, we are deeply committed to remaining fully independent of the media supply chain. As such, we do not engage in any media buying or trading activities, and we remain both technology and vendor neutral in the media market. Our clients value us for the objective, data-driven advice that we are uniquely positioned to provide. 

Who we work with

We work with a broad spectrum of national and global companies and brands, including 80% of the world’s largest advertisers. Our clients are typically senior marketing and media decision-makers, and we often also work with their colleagues and peers in digital, procurement, and finance. 

A preferred partner

We work in close partnership with global and national advertiser associations. We were selected to write the landmark report and recommendations on media transparency by the U.S. Association of National Advertisers (ANA) in 2016. We also have formal partnerships with organisations including the World Federation of Advertisers (WFA), as well as national associations in the U.S. (ANA), U.K. (ISBA), France (UDA), Spain (Anunciantes), Australia (AANA), Canada (ACA), and Germany (OWM).

A tech partner

We also work in partnership with the world's leading digital and social media platforms, including Google, Facebook, Adobe, and WhatsApp. This enables us to use relevant data from these platforms to further optimise the impact of your digital marketing investments on business outcomes.

ANA & Ebiquity

Ebiquity is an outstanding friend and partner. Even more, they are superb analysts and strategists. In the ANA’s media transparency work, Ebiquity provided the intellectual capital to translate major industry findings into workable business process prescriptions. These were critical action steps that successfully completed many years of productive efforts. 

Bob Liodice, President & CEO at the ANA

WFA & Ebiquity

The WFA has worked with Ebiquity for a number of years now, and we highly value our partnership with them. Their expertise has been very valuable in helping us to guide our advertiser members towards best-practice in marketing and media effectiveness, and to provide real clarity into the complexity of today’s marketing landscape. 

Stephan Loerke, CEO at the World Federation of Advertisers