Biography

Mike leads Ebiquity’s International Effectiveness practice, which applies advanced analytics techniques in order to help brands optimise marketing investments across key marketing activities and markets. He is passionate about explaining media uplifts through understanding content and the impact of reach of messaging, visibility and attention. He is based in our London office. Prior to joining Ebiquity, he spent 12 years as Managing Director of Ninah Consulting’s London office and global head of its FMCG Centre of Excellence, working with Nestlé, Diageo, and General Mills.