Ebiquity’s approach for managing responsible media buying in the programmatic supply chain
January 2022
China media spend projected to shrink from 2021 growth rate of 7.5% to 5.2% in 2022. By 2024, media spend growth will slow down to 3.2%
Agencies pitching for new work are used to regarding brand procurement teams as their opponents, but it doesn’t have to be that way. We explore how alternative approaches could mean agencies picking up more business.
December 2021
