Working with us
We are a leading independent marketing and media consultancy. We partner with the world’s largest brands to help you achieve transparency in your media investments, to help you build evidence-based marketing programmes, and to help you select the right technology partners and platforms to run and measure your marketing activities.
We have a unique combination of skills, including more media expertise than any other independent advisor, a market-leading advanced data and analytics capability, and a deep understanding of how to harness the potential of marketing technology. This enables us to deliver bespoke analytics, consultancy services, and online tools to help you solve your biggest marketing challenges.
We help the world's biggest brands leverage data and analytics to drive greater transparency in the marketing ecosystem, to create more impactful customer experiences and to deliver greater returns on marketing investment.
We work with 80 of the world's 100 leading advertisers
We analyse over $50bn of global media spend annually
Our Analytics work typically delivers an ROI of five to ten times our fees, and often considerably more
We own and operate the world’s largest database of international advertising, bar none – 25 million ads, dating back to the 1950s
We help 100 global and national brands select and manage their agency partners each year, representing ~$20bn of media spend
Our specialist contract compliance business, FirmDecisions, has completed 5,500 audits in 75 markets, examining $200bn in transactions
Operating independently of ad tech vendors, we help you identify the right technology partners and set-up for you
We update our records of creative executions and media spend from more than 80 countries daily
Deep knowledge of Adobe, Google, IBM, Salesforce, Tableau, and most other leading marketing technology providers and platforms
Our online ad monitoring provides the most accurate spend data, the widest global coverage, and the richest insight of any service available
Who we are
An independent voice
To provide unbiased and trusted advice to our clients, we are deeply committed to remaining fully independent of the media supply chain. As such, we do not engage in any media buying or trading activities, and we remain both technology and vendor neutral in the media market. Our clients value us for the objective, data-driven advice that we are uniquely positioned to provide.
Who we work with
We work with a broad spectrum of national and global companies and brands, including 80% of the world’s largest advertisers. Our clients are typically senior marketing and media decision-makers, and we often also work with their colleagues and peers in digital, procurement, and finance.
A preferred partner
We work in close partnership with global and national advertiser associations. We were selected to write the landmark report and recommendations on media transparency by the U.S. Association of National Advertisers (ANA) in 2016. We also have formal partnerships with organisations including the World Federation of Advertisers (WFA), as well as national associations in the U.S. (ANA), U.K. (ISBA), France (UDA), Spain (Anunciantes), Australia (AANA), Canada (ACA), and Germany (OWM).
A tech partner
We also work in partnership with the world's leading digital and social media platforms, including Google, Facebook, Adobe, and WhatsApp. This enables us to use relevant data from these platforms to further optimise the impact of your digital marketing investments on business outcomes.
ANA & Ebiquity
“Ebiquity is an outstanding friend and partner. Even more, they are superb analysts and strategists. In the ANA’s media transparency work, Ebiquity provided the intellectual capital to translate major industry findings into workable business process prescriptions. These were critical action steps that successfully completed many years of productive efforts.”
Bob Liodice, President & CEO at the ANA
WFA & Ebiquity
“The WFA has worked with Ebiquity for a number of years now, and we highly value our partnership with them. Their expertise has been very valuable in helping us to guide our advertiser members towards best-practice in marketing and media effectiveness, and to provide real clarity into the complexity of today’s marketing landscape.”
Stephan Loerke, CEO at the World Federation of Advertisers