Call the team +86 21 5403 8196
We have an in-depth understanding of the Chinese media market buying practices, processes, and drivers that brings unique value to our clients.
Alex Abplanalp, CEO, Ebiquity China
Main contact number: +86 21 5403 8196
Optimizing paid-media performance
Our team in China, formerly CMCG (Shanghai) Management Consulting Co., Ltd is the leading independent provider of Chinese media buying audit and benchmarking to both local advertisers and multinational brands in the region. We were the first media auditing company to launch in China, at the end of 2006. Such experience is vital in the Chinese market.
We specialize in helping advertisers establish relevant media buying KPI’s to enable performance measurements against internal and external metrics. This ensures the best media value delivery and continuous improvement.
We also help advertisers implement relevant checks and controls relating to media buying transparency to minimize media monies being at risk.
Ebiquity in China
Managing Director - Media, China
General Manager, Shanghai
General Manager, Beijing
Global Capability Leadership
Managing Principal, Market Intelligence
Managing Principal, Media Management
Managing Principal, Media Measurement
Head of International Effectiveness