Effectiveness

Build a highly effective evidence-based marketing program rooted in data and analytics

  • You have saved us, on average, $33,000 per promotion and we do 200 promotions per year

    Client (Marketing ROI & Effectiveness)

  • Ebiquity Viewpoint:

    Targeting Shoppers As They Shop

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  • Ebiquity joins Facebook's Marketing Mix Modelling Program

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  • WFA/Ebiquity Report:

    Online Advertising Effectiveness

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  • Ebiquity Viewpoint

    How to manage budgets between markets and brands to maximize success

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We work with modern marketers who understand that rigorous, independent, evidence-based analysis of marketing effectiveness and touchpoint attribution will yield optimised budgets and performance. Our full independence of the media buying and selling chain guarantees that our analysis and recommendations come only from the data and not any vested interest, particularly critical as transparency concerns grow, and our "clear box" attribution models mean you have full view of the variables and weightings driving the valuation of our digital media.

Our robust modeling platform and modeling and testing methodologies allow us to focus more on analysis and interpretation, as well as working with your organisation to embed data into your marketing decisions. A full view of your marketing ROI drivers across key marketing levers and channels also gives you the business case for marketing investment. 

Marketing ROI & Effectiveness Total View Attribution

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Questions we answer

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How can we improve the business impact and ROI of our marketing investments?

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What is the best way to optimise our digital media investments?

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What is the best way to optimise our digital media investments?

Effectiveness In Brief

  • Objective

    Objective

    No vested media interests; - we identify what's good for clients, NOT what's good for us

  • Actionable

    Actionable

    Ensure the findings we provide are utilized going forward

  • Experience

    Experience

    700+ effectiveness projects evaluating $18bn of marketing spend